Senior Media Manager, Paid Search

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Job Overview

The Senior Media Manager, Paid Search at 85SIXTY will play a pivotal role in driving the success of our paid search campaigns across multiple platforms. This individual will be responsible for strategizing, executing, and optimizing innovative search marketing initiatives that align with our overarching business objectives. The role involves collaborating with cross-functional teams, leveraging data analytics, and leading a team of media specialists to enhance performance and deliver measurable results.

Job Responsibilities

• Develop and implement comprehensive paid search strategies that meet client goals and KPI objectives.
• Manage and optimize paid search campaigns across various platforms, including Google Ads and Bing Ads.
• Conduct keyword research, user behavior analysis, and competitive research to inform campaign strategy.
• Analyze performance metrics, apply data-driven insights, and generate reports to stakeholders.
• Collaborate with creative teams to design compelling ad copy and landing pages that drive conversions.
• Mentor and train junior team members, fostering a culture of continuous improvement and innovation.
• Stay updated on industry trends and best practices to ensure cutting-edge campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in paid search marketing, preferably in an agency setting.
• Strong understanding of PPC management tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Proficiency in Excel for data analysis and reporting.
• Exceptional analytical skills and attention to detail.
• Excellent communication and leadership abilities, with experience managing a team.
• Google Ads certification and experience with programmatic advertising are a plus.

Technologies & Tools

The Senior Media Manager, Paid Search will utilize a variety of technologies and tools to ensure the efficiency and effectiveness of campaign management. This includes platforms like Google Ads and Bing Ads for ad placements, Google Analytics for performance tracking, and various automation tools for optimizing workflows. Familiarity with SEM tools such as Moz or SEMrush, along with data visualization tools like Tableau or Google Data Studio, will also be crucial for in-depth analysis and reporting.

Ideal Candidates

Ideal candidates for the Senior Media Manager position possess a strong analytical mindset coupled with a creative approach to problem-solving. They have a passion for digital marketing, especially in the paid search domain, and are motivated by data-driven results. Strong interpersonal skills, the ability to work collaboratively in a fast-paced environment, and a commitment to professional development and mentorship set them apart as leaders within the team. A proactive attitude towards learning and adapting to new technologies is vital for success in this role.