Senior Media Manager

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Written by AI from the job title and company, not by Papa Murphy's International, so some details may not match this job. The employer's own page has the real description.

Overview

As the Senior Media Manager at Papa Murphy's International, you will play a pivotal role in shaping and executing our media strategy to enhance brand visibility and drive customer engagement. This position demands a strategic thinker who can creatively navigate the ever-evolving media landscape, ensuring that all advertising and promotional efforts align with the overall brand vision. You will be responsible for overseeing media planning, buying, and analysis, while leading a team dedicated to maximizing the impact of our campaigns across multiple platforms.

Job Responsibilities

• Develop and implement comprehensive media strategies in alignment with marketing objectives.
• Oversee and manage media planning and buying activities, ensuring budget adherence and maximizing return on investment.
• Collaborate with cross-functional teams to create cohesive campaigns that leverage various media platforms.
• Analyze media performance metrics and present actionable insights to stakeholders to optimize future campaigns.
• Maintain relationships with media vendors and agencies to negotiate rates and improve service delivery.
• Stay current with emerging media trends and technologies to enhance the effectiveness of marketing initiatives.
• Lead, mentor, and inspire a team of media professionals to achieve departmental goals and objectives.
• Ensure all advertising materials comply with company standards and regulations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master’s degree is preferred.
• Minimum of 5-7 years of experience in media management or a related field.
• Proven experience in media planning and buying with a strong understanding of various advertising platforms.
• Expertise in data analysis and proficiency in analytics tools.
• Excellent communication and negotiation skills.
• Ability to lead projects and manage multiple priorities in a fast-paced environment.
• Strong knowledge of digital marketing techniques and strategies.

Technologies & Tools

The Senior Media Manager will utilize a variety of technologies and tools to execute media strategies effectively. These include media planning software, digital analytics platforms such as Google Analytics, social media management tools, CRM systems, and budgeting software. Familiarity with programmatic advertising platforms and content management systems will also be advantageous in this role.

Ideal Candidates

The ideal candidate for the Senior Media Manager position will possess a combination of analytical skills, creativity, and leadership abilities. They will be characterized by their proactive approach to problem-solving and their capacity to adapt to the dynamic media environment. Strong interpersonal skills and the ability to collaborate effectively with diverse teams are essential. Candidates should also demonstrate a passion for brand development and consumer engagement, as well as a commitment to achieving measurable results.