Senior Media Manager - Remote | WFH

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Job Overview

The Senior Media Manager will play a pivotal role in shaping and executing media strategy across multiple channels to enhance brand visibility and engagement. This remote position requires a seasoned professional adept at analyzing market trends, managing vendor relationships, and optimizing media plans to ensure that marketing objectives are met efficiently. The ideal candidate will not only oversee media initiatives but also collaborate closely with cross-functional teams, driving campaign performance and utilizing data to refine media strategies.

Job Responsibilities

• Develop and execute comprehensive media strategies aligned with organizational goals.
• Analyze market trends and consumer behavior to identify new opportunities for media placement.
• Manage relationships with media vendors, negotiating contracts and ad placements effectively.
• Monitor and report on the performance of media campaigns, providing insights and actionable recommendations.
• Collaborate with marketing and creative teams to ensure cohesive messaging across all platforms.
• Prepare budgets and allocate resources efficiently across media channels.
• Lead post-campaign analysis to evaluate success and inform future media planning.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in media planning and buying.
• Proficient in data analysis tools and media planning software.
• Strong understanding of digital and traditional media landscapes.
• Exceptional communication and negotiation skills.
• Proven track record in developing successful media strategies.
• Ability to work in a fast-paced, remote environment with minimal supervision.

Technologies & Tools

The Senior Media Manager will utilize a variety of technologies and tools to streamline media planning and analysis processes. This includes platforms such as Google Analytics, Facebook Ads Manager, programmatic buying platforms, and various CRM systems. Proficiency with media measurement tools and reporting software is essential for tracking campaign performance and deriving actionable insights.

Ideal Candidates

Ideal candidates for the Senior Media Manager position possess an analytical mindset coupled with a creative approach to problem-solving. They are detail-oriented and thrive in dynamic environments, demonstrating the ability to adapt quickly to shifting priorities. Strong leadership skills will enable them to effectively manage teams and collaborate with various stakeholders. Additionally, a passion for media trends and a proactive attitude towards continuous learning set them apart as key contributors to the company's success.