Senior Paid Media Manager

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Written by AI from the job title and company, not by Avid Demand, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at Avid Demand is responsible for leading and optimizing our paid media strategy to enhance brand visibility, drive traffic, and convert leads. This role involves managing multi-channel campaigns across platforms including Google Ads, social media, and programmatic buying. The ideal candidate will collaborate with cross-functional teams to achieve business objectives and utilize data-driven insights to continuously refine campaigns for maximum return on investment.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media strategies across various digital channels.
• Conduct thorough keyword research, audience targeting, and bid management to optimize campaign performance.
• Analyze campaign performance metrics and generate detailed reports to inform future strategy and budget allocations.
• Collaborate with the creative team to design effective ad copy and visual assets that resonate with target audiences.
• Stay updated on industry trends, platform algorithm changes, and best practices to ensure optimal campaign performance.
• Manage a team of media specialists and provide mentorship and direction to improve outcomes.
• Control and manage the budget for paid media initiatives, ensuring efficient allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in paid media management or digital marketing.
• Proficiency in key advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong analytical skills with experience in Google Analytics and data interpretation.
• Exceptional communication and interpersonal skills.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.
• Certification in Google Ads or other relevant advertising platforms is preferred.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to execute campaigns effectively. This includes but is not limited to Google Ads, Google Analytics, Facebook Business Manager, SEMrush, and various programmatic advertising platforms. Familiarity with marketing automation tools and customer relationship management (CRM) systems is also beneficial for tracking campaign performance and ROI.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position will possess a strategic mindset with a strong analytical foundation. They should be results-driven, detail-oriented, and able to adapt to the fast-paced nature of digital marketing. The ability to think creatively while implementing data-backed decisions is crucial. Strong leadership skills, coupled with the ability to collaborate effectively with diverse teams, will determine success in this role.