Senior Paid Media Manager (Customer Success)

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Job Overview

The Senior Paid Media Manager (Customer Success) at Omneky will play a pivotal role in driving the success of our clients' paid media campaigns through strategy development, execution, and optimization. This position requires a blend of analytical skills, creativity, and a deep understanding of digital marketing trends. The successful candidate will be responsible for managing a portfolio of accounts, leading campaign strategy discussions, and ensuring that key performance indicators are achieved while maintaining high levels of customer satisfaction. Ultimately, this role is crucial for demonstrating the value of Omneky’s offerings and contributing to our clients' growth through effective paid media strategies.

Job Responsibilities

• Develop and implement comprehensive paid media strategies tailored to client goals.
• Manage, optimize, and report on various paid media campaigns across multiple platforms, including Google Ads, Facebook, and LinkedIn.
• Collaborate with clients to understand their business objectives and craft custom solutions to meet their needs.
• Analyze campaign performance data to derive actionable insights and improvements.
• Ensure that campaigns are delivered on time and within budget while meeting quality benchmarks.
• Work closely with the creative team to develop impactful ads that resonate with target audiences.
• Conduct regular client meetings to review performance, adjust strategies, and provide ongoing support.
• Mentor junior team members and provide guidance on best practices in paid media management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in paid media management, preferably within an agency setting.
• Exceptionally strong analytical skills with a proven ability to interpret data and metrics.
• Experience with various paid media platforms, including but not limited to Google Ads, Facebook Ads, and programmatic advertising tools.
• Knowledge of industry trends and competitive landscape in digital marketing.
• Excellent communication and presentation skills, with the ability to convey complex concepts clearly to clients.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to execute and optimize marketing strategies, including Google Ads, Facebook Ads Manager, SEMrush, WordStream, Google Analytics, HubSpot, and various reporting dashboards. Familiarity with A/B testing tools and social media scheduling platforms will also be advantageous for carrying out efficient campaign management.

Ideal Candidates

The ideal candidate for this role is a proactive, results-oriented professional with a passion for digital marketing and a commitment to client success. They should possess strong leadership qualities and an ability to think strategically while also maintaining a hands-on approach to campaign execution. Excellent interpersonal skills and the capability to work collaboratively within a team environment will make an ideal candidate stand out. Furthermore, an innovative mindset geared towards finding creative solutions to challenges will be highly valued.