Senior Paid Media Manager

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Written by AI from the job title and company, not by Fractional Demand, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at Fractional Demand will spearhead the strategizing, execution, and optimization of paid media campaigns across various platforms. This role requires a results-oriented leader to analyze performance metrics, enhance brand visibility, and drive lead generation through creative and data-driven approaches. The Senior Paid Media Manager is also responsible for collaborating with cross-functional teams to ensure alignment with overall marketing objectives and leveraging industry insights to maintain a competitive edge.

Job Responsibilities

• Develop and execute comprehensive paid media strategies that align with company goals and target audiences.
• Manage and optimize campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Analyze campaign performance and prepare detailed reports to track key performance indicators (KPIs) and ROI.
• Collaborate with the content team to create compelling ad copy and visuals that enhance click-through and conversion rates.
• Stay abreast of industry trends, platform changes, and emerging technologies to proactively adjust strategies.
• Conduct A/B testing to determine the effectiveness of ad strategies and optimize for better performance.
• Manage the paid media budget efficiently, ensuring maximum utilization and cost-effectiveness.
• Work with analytics tools to gain insights and drive data-driven decision-making in campaign management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
• Minimum of 5 years of experience in managing paid media campaigns, with a proven track record of success.
• Strong analytical skills with proficiency in using analytics tools such as Google Analytics and SEMrush.
• Deep understanding of digital marketing channels and best practices.
• Experience with budget management and campaign optimization.
• Excellent communication skills, both verbal and written, with the ability to articulate strategies clearly.
• Certification in Google Ads and Facebook Blueprint is preferred.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to enhance campaign performance and efficiency. Key platforms include Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, SEMrush, and various A/B testing tools. Familiarity with marketing automation platforms and CRM systems will also be advantageous to ensure cohesive campaign management and lead tracking.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position will possess a blend of creative and analytical skills, enabling them to devise compelling campaigns while making data-informed decisions. They should exhibit leadership qualities to guide and mentor junior team members, along with a proactive approach to problem-solving. Regularly engaging with current trends in the digital landscape and maintaining a desire for continuous learning will further elevate their fit for this role. Candidates are expected to work collaboratively in a fast-paced environment while demonstrating effective communication and organizational skills.