Senior Paid Media Manager

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Written by AI from the job title and company, not by Keller Postman LLC, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager at Keller Postman LLC will play a critical role in shaping and executing our digital marketing strategy across various paid media channels. This position is responsible for designing, implementing, optimizing, and analyzing advertising campaigns to ensure maximum ROI and brand visibility. The ideal candidate will lead cross-functional teams, manage budgets efficiently, and leverage analytical insights to drive strategic decision-making while fostering strong relationships with internal stakeholders and external partners.

Job Responsibilities

• Develop and manage comprehensive paid media strategies across PPC, display advertising, social media, and other digital channels.
• Oversee daily operations of paid media campaigns, ensuring proper execution and alignment with overall marketing objectives.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Monitor, analyze, and report on campaign performance metrics using analytical tools and software, optimizing campaigns based on data-driven insights.
• Collaborate with content creators, designers, and other stakeholders to ensure cohesive and engaging ad creatives.
• Manage budget allocation and bid strategies to maximize the effectiveness of campaigns, ensuring cost-efficiency.
• Stay abreast of industry trends, digital marketing technologies, and best practices to continuously improve strategies.
• Lead and mentor junior team members, providing guidance and training to develop their skills in paid media management.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in paid media or digital marketing, with a proven track record of managing successful campaigns.
• Strong knowledge of various advertising platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Expertise in analytics tools (e.g., Google Analytics, SEMrush) and strong ability to interpret data and generate actionable reports.
• Proficient in budget management, campaign forecasting, and financial analysis.
• Exceptional written and verbal communication skills, with the ability to present complex information understandably.
• Experience in leveraging marketing automation tools and CRM systems is a plus.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools in the execution of campaigns, including but not limited to Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, SEMrush, HubSpot, and other marketing automation platforms. Familiarity with these tools is essential for effective campaign management and performance tracking.

Ideal Candidates

The ideal candidates for the Senior Paid Media Manager position will possess a blend of analytical prowess and creative thinking that enables them to drive impactful marketing strategies. They should demonstrate strong leadership qualities, be highly organized, and exhibit excellent problem-solving skills. A data-driven mindset, combined with the ability to work collaboratively within teams and communicate effectively across varying levels of an organization, will be crucial for success in this role.