Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at LogicMark will be responsible for developing, implementing, and optimizing our paid media strategies to achieve marketing goals and drive brand awareness. This role will oversee all paid media campaigns, including search engine marketing, social media advertising, and display advertising, ensuring that our messaging and branding are cohesive and efficient across various platforms. The ideal candidate will use data-driven insights to make informed decisions, optimize campaign performance, and collaborate with other marketing teams to align efforts across channels.

Job Responsibilities

• Design and oversee the execution of comprehensive paid media strategies across various platforms, ensuring alignment with overall marketing objectives.
• Manage and optimize campaigns on platforms such as Google Ads, Facebook, Instagram, and other social media channels.
• Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates.
• Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Stay updated on industry trends, algorithm changes, and best practices to keep campaigns competitive and effective.
• Monitor budget performance and adjust spending to maximize efficiency and impact.
• Prepare regular reports on campaign performance and present findings to stakeholders.
• Train and mentor junior team members in paid media strategies and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in paid media management, preferably within a corporate or agency environment.
• Proficiency in key advertising platforms and tools, including Google Ads, Facebook Ads Manager, and analytics platforms.
• Strong analytical skills, with the ability to interpret data and make strategic recommendations.
• Excellent communication, collaboration, and presentation skills.
• Experience managing large budgets and optimizing campaigns for maximum ROI.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to execute and monitor campaigns effectively. These include Google Ads for search marketing, Facebook Ads Manager for social media advertising, Google Analytics to analyze web traffic and campaign performance, and various bid management platforms to enhance campaign efficiency. Familiarity with marketing automation software may also be beneficial in streamlining communication and campaign management.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager role is a results-oriented professional with a keen analytical mindset and a passion for digital marketing. They should possess strong leadership qualities, enabling them to guide junior staff while collaborating effectively with cross-functional teams. Creativity combined with data-driven decision-making is essential, as is the ability to adapt swiftly to changing market conditions and client needs. A proactive attitude, combined with a commitment to continuous learning and improvement, will make someone an excellent fit for our dynamic team at LogicMark.