Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at LogicMark will be responsible for developing, executing, and optimizing comprehensive paid media strategies across various platforms to enhance brand visibility and drive high-quality traffic. This role requires a deep understanding of digital marketing trends, consumer behavior, and analytical skills to optimize campaign performance. The Senior Paid Media Manager will work closely with other marketing team members to ensure alignment with overall marketing objectives, budget management, and delivery of measurable results.

Job Responsibilities

• Create, implement, and optimize multi-channel paid media campaigns, including Search Engine Marketing (SEM), Display Advertising, Social Media Ads, and Retargeting strategies.
• Conduct thorough research and analysis to identify target audiences and maximize campaign effectiveness.
• Manage and allocate budgets effectively across various paid media channels, ensuring the achievement of Return on Ad Spend (ROAS) goals.
• Monitor and report on campaign performance metrics, utilizing analytical tools to evaluate campaign success and provide actionable insights.
• Collaborate with internal teams, including content, design, and SEO, to create compelling ad copy and visual assets.
• Stay up to date on industry trends and best practices to continually enhance paid media strategies and tactics.
• Lead a team of paid media specialists, providing guidance, training, and performance feedback.
• Coordinate A/B testing for ad variations, landing pages, and audience segmentation to optimize conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in paid media management, preferably in a multi-channel environment.
• Proficient in using digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Strong analytical skills with experience in data analysis and reporting tools (Google Analytics, Excel, etc.).
• Excellent communication and interpersonal skills, with the ability to present ideas and performance results clearly.
• Strong organizational skills with the ability to manage multiple projects and campaigns simultaneously.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to efficiently manage and analyze campaigns. Key platforms include Google Ads, Facebook Ads, LinkedIn Ads, and various analytics tools such as Google Analytics and SEMrush. Additionally, ad management tools like AdEspresso and programmatic advertising platforms may also be employed to enhance campaign effectiveness.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position at LogicMark will possess a combination of strategic thinking and hands-on execution skills. They should exhibit a passion for digital marketing and a keen eye for detail. Successful individuals in this role will demonstrate strong leadership qualities, be proactive problem solvers, and possess the ability to adapt to a fast-paced and evolving environment. Creativity in crafting compelling advertisements and an analytical mindset for optimizing performance metrics will set candidates apart.