Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager at LogicMark will oversee the strategy, development, and execution of paid media campaigns across multiple channels. This role demands a deep understanding of digital marketing, strong analytical skills, and the ability to optimize performance against set objectives. The Senior Paid Media Manager will lead a team to achieve quantifiable results while collaborating closely with other departments to drive the company's overall marketing goals.

Job Responsibilities

• Develop, implement, and optimize paid media strategies across various platforms including Google Ads, social media, and programmatic advertising.
• Analyze campaign performance data to drive actionable insights and recommendations for continuous improvement.
• Manage the budget allocation for paid media campaigns, ensuring efficient expenditure and maximum ROI.
• Lead a team of media specialists, providing guidance, training, and development opportunities.
• Collaborate with cross-functional teams, including creative, product, and analytics, to ensure cohesive messaging and branding.
• Stay updated with industry trends and competitive landscape to identify new opportunities for growth.
• Report on key performance metrics and provide regular updates to stakeholders on campaign progress and results.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• Minimum of 5 years of experience in paid media management, preferably in a senior role.
• Proven track record of successfully managing large-scale digital media campaigns.
• Strong proficiency in analytical tools such as Google Analytics, SEMrush, and social media analytics.
• Excellent communication skills, both verbal and written.
• Ability to work under pressure and meet tight deadlines.
• Certifications in Google Ads and Facebook Blueprint are highly desirable.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to execute and analyze their campaigns effectively. These include Google Ads for campaign management, Facebook Ads for social media strategy, SEMrush for competitive analysis, and Google Analytics for tracking performance metrics. Additionally, team collaboration tools such as Slack and project management software like Asana or Trello will support organizational success.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position at LogicMark will possess a strong analytical mindset, coupled with the creativity needed to develop innovative campaigns. They should be proactive problem solvers with a passion for digital marketing, capable of adapting strategies based on current market trends. Strong leadership qualities are essential to guide the team and foster a collaborative work environment. Candidates should also demonstrate a results-oriented approach, with a focus on measurable outcomes and continuous improvement.