Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Job Overview

LogicMark is seeking a Senior Paid Media Manager who will play a pivotal role in driving our digital marketing strategy through the effective management of paid media campaigns. This individual will be responsible for developing, implementing, and optimizing paid media strategies across various platforms to maximize ROI. The Senior Paid Media Manager will also lead a team of marketing professionals, collaborate with cross-functional units, and analyze performance metrics to inform future marketing initiatives, ensuring that LogicMark remains at the forefront of industry innovation.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across multiple platforms including Google Ads, Facebook, and display networks.
• Lead and mentor a team of digital marketing specialists, providing guidance and direction on best practices and campaign optimization techniques.
• Manage campaign budgets effectively, ensuring that spend is optimized for the highest returns.
• Analyze performance metrics and conduct A/B testing to identify growth opportunities and enhance campaign effectiveness.
• Collaborate with the content and creative teams to develop engaging ad copy and visuals that resonate with target audiences.
• Stay updated with industry trends, tools, and best practices to maintain a competitive edge in paid media strategies.
• Prepare and present regular reports to senior management on performance insights, campaign results, and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in digital marketing, specifically in paid media management.
• Proven track record of developing and executing successful paid media campaigns.
• Strong analytical skills with experience using analytics tools such as Google Analytics and reporting software.
• Excellent communication and leadership abilities.
• Proficiency in digital advertising platforms and technologies.
• Certifications in Google Ads or Facebook Blueprint are preferred.

Technologies & Tools

The Senior Paid Media Manager role at LogicMark will involve the use of several technologies and tools essential for effective media planning and execution, including but not limited to Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and marketing automation software. Familiarity with SEO tools and CRM systems will also enhance campaign performance and customer engagement strategies.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position will possess a strategic mindset coupled with creative problem-solving abilities. They should be detail-oriented, yet able to see the bigger picture, consistently striving to innovate and enhance brand visibility. Strong interpersonal skills that foster teamwork, a passion for digital marketing, and an innate curiosity to explore new trends will make them effective leaders and contributors at LogicMark.