Senior Paid Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at LogicMark plays a pivotal role in developing and executing innovative paid media strategies to drive customer acquisition and engagement. This position requires a strategic thinker with a strong analytical background who can manage campaigns across various digital channels. The successful candidate will oversee budget allocation, campaign performance, and optimization efforts while collaborating closely with cross-functional teams to enhance brand visibility and ROI.

Job Responsibilities

• Develop, implement, and manage paid media strategies to meet specific marketing objectives.
• Analyze and optimize campaigns across platforms such as Google Ads, Facebook, and other digital channels.
• Monitor budget allocations and ensure optimal spending through efficient bid management.
• Collaborate with creative teams to produce engaging ad copy and visual content that resonates with target audiences.
• Conduct A/B testing to refine campaign performance and inform future strategies.
• Provide regular performance reports and insights to executive leadership, suggesting actionable improvements.
• Stay updated on industry trends, digital marketing best practices, and emerging technologies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in paid media management, preferably in an e-commerce or B2B environment.
• Proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms.
• Strong analytical skills with experience in using data analytics tools like Google Analytics.
• Excellent communication and teamwork abilities, with experience collaborating across departments.
• Proven track record of successful paid media campaigns and achieving KPIs.

Technologies & Tools

The Senior Paid Media Manager will utilize an array of technologies and tools to enhance the effectiveness of campaigns. Familiarity with advertising platforms such as Google Ads and Facebook Ads, along with data analysis tools like Google Analytics, is essential. The use of CRM systems and marketing automation tools may also be required to track performance and streamline marketing efforts.

Ideal Candidates

The ideal candidate is a proactive and detail-oriented professional with a passion for digital marketing and data-driven decision-making. They possess strong leadership qualities and the ability to inspire others while fostering a collaborative environment. A results-focused mindset, along with exceptional problem-solving skills, will be critical to navigate challenges and achieve marketing goals effectively. Additionally, the candidate should demonstrate creative thinking, allowing for innovative solutions to optimize media campaigns.