Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at LogicMark will play a pivotal role in driving our digital marketing strategies by overseeing the planning, execution, and optimization of paid media campaigns across various platforms. This role entails managing a dedicated team, analyzing performance data, and collaborating closely with cross-functional teams to achieve targeted business objectives. The Senior Paid Media Manager will ensure that campaigns align with the overall marketing strategy, while effectively utilizing budget resources to maximize return on investment and enhance brand visibility.

Job Responsibilities

• Develop and implement comprehensive paid media strategies to achieve marketing goals.
• Manage the planning, execution, and optimization of PPC campaigns on platforms such as Google Ads, Facebook, and LinkedIn.
• Conduct regular analysis of campaign performance, preparing reports and actionable insights for stakeholders.
• Oversee a team of paid media specialists, providing mentorship and guidance to enhance team performance.
• Conduct market research and competitor analysis to identify trends and opportunities for growth.
• Manage budget allocation and ensure effective spend across campaigns to deliver maximum ROI.
• Collaborate with the content, SEO, and design teams to ensure integrated marketing approaches.
• Stay up to date with the latest trends, technologies, and best practices in paid media marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in digital marketing with a strong emphasis on paid media management.
• Proven track record of successfully managing PPC and paid social campaigns across various platforms.
• Strong analytical skills with proficiency in Google Analytics and other analytics tools.
• Excellent communication and leadership skills, with the ability to work collaboratively across teams.
• Familiarity with marketing automation software and CRM tools.
• Certifications in Google Ads or other relevant marketing platforms are a plus.

Technologies & Tools

In the role of Senior Paid Media Manager, proficiency with industry-standard tools and technologies is essential. Candidates should be experienced with Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, or similar analytics platforms. Familiarity with marketing automation tools, such as HubSpot or Marketo, along with project management software like Asana or Trello, will also be beneficial in streamlining campaign execution and performance tracking.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position will exhibit a results-driven mindset and a passion for digital marketing. They will possess strong leadership qualities, demonstrating the ability to inspire and motivate a team while navigating the fast-paced digital landscape. Excellent problem-solving skills and an analytical approach toward data will be crucial in optimizing campaign performance. Additionally, the candidate should be adaptable, proactive, and continuously seek innovative strategies to elevate LogicMark’s marketing initiatives.