Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior Paid Media Manager at LogicMark, you will lead the strategic execution of paid media initiatives across various platforms to enhance brand visibility and drive conversions. You will be responsible for developing and implementing data-driven marketing strategies, overseeing the daily management of campaigns, and analyzing performance metrics to optimize ad spending and ensure maximum ROI. Your expertise will guide a team of marketing professionals, while collaborating cross-functionally with creative, product, and sales teams to align media strategies with overall business objectives.

Job Responsibilities

• Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, and other digital channels.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with business goals.
• Manage and mentor a team of digital marketing specialists, fostering a culture of continuous improvement and skill development.
• Collaborate with creative and content teams to design engaging ad copy and visuals that resonate with target audiences.
• Conduct market research and competitor analysis to identify opportunities for growth and optimization in paid media efforts.
• Establish and monitor budgetary guidelines for paid campaigns, ensuring strategic allocation of resources.
• Provide regular reports and presentations on campaign performance and strategic recommendations to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in paid media management, with a proven track record of successful campaign execution.
• Strong knowledge of digital marketing tools and platforms, including PPC, social media advertising, and analytics software.
• Exceptional analytical skills with the ability to interpret data and make informed decisions.
• Experience with budget management and strategic planning in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.

Technologies & Tools

The Senior Paid Media Manager will use a variety of technologies and tools to conduct analyses and manage campaigns effectively. Key tools include Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot, and various A/B testing platforms. Experience with customer relationship management (CRM) systems and marketing automation tools is also beneficial for maximizing the effectiveness of marketing campaigns.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position possess a blend of analytical and creative skills, demonstrating a passion for digital marketing and an innate curiosity to explore new strategies and technologies. They are proactive problem solvers who thrive in dynamic environments and can pivot strategies based on data insights and market changes. Strong leadership capabilities, along with excellent communication and collaboration skills, are essential traits that will ensure success within LogicMark's forward-thinking team.