Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior Paid Media Manager at LogicMark, you will take charge of developing and managing comprehensive paid media strategies across multiple platforms to drive brand awareness, customer engagement, and revenue growth. In this role, you will lead a team of marketing professionals, analyze campaign performance, and utilize data-driven insights to make strategic recommendations. Your expertise in digital marketing and proven track record of managing successful paid media campaigns will be crucial in achieving our marketing objectives.

Job Responsibilities

• Develop and implement effective paid media strategies across various platforms including Google Ads, Facebook, LinkedIn, and other digital channels.
• Oversee end-to-end campaign management, including budget allocation, targeting, ad creation, and performance analysis.
• Analyze and optimize PPC campaigns to achieve key performance indicators (KPIs) and maximize ROI.
• Manage and mentor a team of paid media specialists, fostering an environment of collaboration and continuous learning.
• Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive messaging and branding.
• Conduct competitive research and industry analysis to inform strategic decisions and identify growth opportunities.
• Maintain up-to-date knowledge of trends and changes in the digital marketing landscape to leverage best practices.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in paid media management or digital marketing.
• Proven expertise in managing PPC campaigns with a strong understanding of key metrics and analytics tools.
• Excellent analytical skills with the ability to interpret data and convert it into actionable insights.
• Strong leadership skills with experience in team management and fostering professional growth.
• Exceptional communication skills, both written and verbal.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, and social media advertising platforms.

Technologies & Tools

The Senior Paid Media Manager will utilize various technologies and tools to effectively execute their responsibilities. Key tools include Google Ads for managing PPC campaigns, Facebook Ads Manager for social media advertising, and Google Analytics for tracking campaign performance. Familiarity with marketing automation software and A/B testing tools will also be required to optimize messaging and encourage conversions.

Ideal Candidates

The ideal candidate for this position will possess a blend of leadership qualities, strategic thinking, and a proactive mindset. The successful individual should be adaptable, able to thrive in a fast-paced environment, and demonstrate a strong passion for digital marketing. Effective problem-solving skills and the ability to work collaboratively with cross-functional teams will be essential. Additionally, an innovative spirit and a continuous improvement mindset will contribute to driving LogicMark's marketing initiatives forward.