Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at LogicMark will play a critical role in developing, implementing, and optimizing comprehensive paid media strategies to drive brand awareness, customer acquisition, and revenue growth. The successful candidate will collaborate closely with cross-functional teams, including Marketing, Sales, and Analytics, to deliver data-driven campaigns that align with LogicMark’s business objectives. Through strategic planning, meticulous execution, and thorough analysis of campaign performance, this position is vital for maximizing ROI and effectively managing the organization's digital advertising budget.

Job Responsibilities

• Develop and manage comprehensive paid media strategies across multiple platforms, including Google Ads, Facebook, and Instagram.
• Conduct competitive analysis and market research to identify opportunities for growth and innovation.
• Create, test, and optimize campaigns for maximum performance, leveraging A/B testing methodologies.
• Analyze campaign metrics and prepare reports to provide insights on performance and areas for improvement.
• Collaborate with internal stakeholders to align paid media strategies with overall marketing objectives and brand messaging.
• Monitor industry trends and developments to inform future advertising strategies and tactics.
• Manage relationships with external vendors, agencies, and consultants to enhance campaign effectiveness.
• Ensure compliance with all advertising policies and best practices, as well as managing budget allocations and expenditures.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in paid media management, preferably in a senior role.
• Proficient in digital marketing tools and analytics platforms, including Google Ads, Facebook Ads Manager, and Google Analytics.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with a proven ability to work collaboratively in a team environment.
• In-depth knowledge of SEO/PPC best practices and how they integrate with broader marketing strategies.
• Experience in budget management and campaign performance optimization.

Technologies & Tools

The Senior Paid Media Manager will utilize a range of technologies and tools to execute campaigns effectively. These include, but are not limited to, Google Ads for PPC campaigns, Facebook Ads Manager for social media advertising, Google Analytics for tracking campaign performance, SEMrush for SEO and competitive analysis, and HubSpot for inbound marketing efforts. Familiarity with project management tools, such as Asana or Trello, will also be beneficial in coordinating team activities efficiently.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position at LogicMark will possess a blend of creativity and analytical prowess, allowing them to design engaging digital campaigns while effectively interpreting performance data. A candidate who thrives in fast-paced environments, demonstrates a proactive mindset, and has a strong attention to detail is likely to excel in this role. Additionally, exceptional communication skills and the capacity to work collaboratively with diverse teams will be essential traits for success in this position.