Senior Paid Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager at LogicMark will be a key driver in developing and executing comprehensive paid media strategies aimed at maximizing brand awareness and customer engagement across all digital channels. This role entails overseeing day-to-day campaign management, optimizing performance metrics, and leading a team of media specialists. The successful candidate will collaborate cross-functionally with marketing, sales, and product teams to align paid media initiatives with overall business objectives, leveraging insights to inform future strategies and budget allocations.

Job Responsibilities

• Develop and implement comprehensive paid media campaigns that align with business goals.
• Manage and optimize budgets across various platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
• Perform data analysis to assess campaign performance and provide actionable recommendations for improvement.
• Lead a team of media specialists, providing mentorship and support in best practices.
• Collaborate with creative teams to develop compelling ad copy and visual assets.
• Stay abreast of industry trends and emerging technologies to enhance paid media strategies.
• Report on campaign performance to stakeholders, providing insights and strategic recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in a paid media management role, preferably in a corporate environment.
• Extensive knowledge of a variety of digital marketing channels and platforms.
• Proficiency in analytics tools such as Google Analytics, SEMrush, or similar.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Demonstrated leadership experience with the ability to manage and inspire a team.
• Excellent communication and presentation skills.

Technologies & Tools

The Senior Paid Media Manager will utilize a range of technologies and tools to effectively manage and analyze campaigns. Key software includes Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, SEMrush, and Google Analytics. Familiarity with marketing automation platforms and A/B testing tools will also be beneficial for optimizing campaign performance and maximizing ROI.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset combined with an analytical disposition, allowing them to create data-driven marketing solutions. They will be proactive and innovative, with a passion for staying ahead of industry trends. Strong interpersonal skills are essential, as collaboration with various teams will be necessary for success. A detail-oriented approach, coupled with the ability to manage multiple projects simultaneously, will differentiate the successful candidate in this dynamic environment.