Senior Paid Media Manager

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Written by AI from the job title and company, not by QuinStreet, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at QuinStreet will be responsible for developing and executing strategic paid media campaigns that drive acquisitions and enhance brand visibility across multiple channels. This role requires expertise in managing large-scale budgets, analyzing campaign performance, and collaborating with cross-functional teams to optimize placement and targeting. The ideal candidate will focus on achieving measurable results while minimizing cost per acquisition and expanding overall return on investment.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook, LinkedIn, and other channels.
• Manage substantial media budgets and ensure effective allocation to maximize campaign performance.
• Analyze campaign data to identify trends and make data-driven decisions for optimization.
• Collaborate with marketing, design, and analytics teams to create supporting assets and optimize user experience.
• Conduct A/B tests and implement learnings to continuously improve campaign effectiveness.
• Stay up-to-date on industry trends, technological advancements, and platform updates to inform strategic decisions.
• Develop performance reports and presentations for stakeholders, communicating insights and recommendations clearly.
• Mentor and provide leadership to junior team members, fostering a culture of excellence and growth within the department.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in paid media management, including substantial campaign management and budget oversight.
• Strong analytical skills with proven ability to interpret complex data and generate actionable insights.
• Proficiency in paid media platforms such as Google Ads, Bing Ads, and social media advertising tools.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Excellent communication and presentation skills, capable of engaging with stakeholders at various levels.
• Strong organizational skills with a proven ability to manage multiple projects simultaneously.
• Expertise in using Excel and other data visualization tools for reporting purposes.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to execute and analyze campaigns effectively. Key tools include Google Ads for search engine marketing, Facebook Ads Manager for social media engagement, Google Analytics for performance tracking, and data visualization tools such as Tableau or Google Data Studio for reporting purposes. Familiarity with customer relationship management (CRM) software such as Salesforce will also be beneficial to align campaigns with customer touchpoints.

Ideal Candidates

Ideal candidates will possess a combination of strategic thinking and creative problem-solving abilities. They should be results-driven, with a strong focus on analytics and ROI. Excellent interpersonal skills will be crucial, as the Senior Paid Media Manager will work closely with various teams across the organization. A passion for innovation and a desire to stay ahead of industry trends will serve to enhance both individual and team performance. Candidates who thrive in fast-paced environments and demonstrate a proactive approach to challenges will be well-suited for this role at QuinStreet.