Senior Paid Media Manager - Remote | WFH

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Job Overview

The Senior Paid Media Manager will lead the development and execution of comprehensive paid media strategies designed to increase brand awareness and enhance customer acquisition for our hospitality clients. This remote position requires a strategic thinker who can analyze market trends, optimize campaigns, and manage a diverse range of digital advertising channels. The ideal candidate will bring a wealth of experience in managing a team, overseeing budgets, and delivering measurable results while collaborating closely with cross-functional teams to achieve business objectives.

Job Responsibilities

• Develop and implement paid media strategies across multiple channels, including PPC, display, and social platforms.
• Monitor and analyze campaign performance metrics to optimize budget allocations and improve ROI.
• Create and manage compelling ad copy and visual assets in collaboration with creative teams.
• Lead a team of paid media specialists, providing mentorship, guidance, and performance management.
• Conduct A/B testing to identify opportunities for campaign enhancements.
• Establish and maintain relationships with media vendors and stakeholders to maximize campaign reach and effectiveness.
• Prepare regular reports and presentations that articulate campaign performance, insights, and strategic recommendations to senior leadership.
• Stay current with industry trends, emerging technologies, and best practices in paid media marketing.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Minimum of 5 years of experience in managing paid media campaigns, with at least 2 years in a leadership role.
• Proficient in Google Ads, Facebook Ads Manager, and programmatic advertising platforms.
• Strong analytical skills with experience in data interpretation and making data-driven decisions.
• Excellent communication and interpersonal skills for effective teamwork and stakeholder engagement.
• Ability to thrive in a fast-paced, remote working environment.
• Certifications in Google Ads and Analytics are highly desirable.

Technologies & Tools

The Senior Paid Media Manager will utilize various technologies and tools to execute and manage paid media strategies effectively. These include Google Ads, Facebook Ads Manager, programmatic advertising platforms, analytics tools such as Google Analytics, and project management software for collaboration and reporting. Familiarity with marketing automation platforms may also be required to streamline processes and enhance target audience engagement.

Ideal Candidates

The ideal candidates for the Senior Paid Media Manager position are those who possess a combination of creative thinking and analytical capabilities. They should be detail-oriented, proactive problem solvers who take initiative to innovate. A profound passion for the hospitality industry, coupled with the ability to adapt to changing market dynamics, will set candidates apart. Strong leadership qualities, effective communication skills, and a results-oriented mindset are essential to drive the success of our paid media initiatives.