Senior Paid Media Manager

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Job Overview

The Senior Paid Media Manager at Silverback Strategies will play a critical role in shaping and executing our digital advertising strategies. The successful candidate will oversee the planning, execution, and optimization of comprehensive paid media campaigns across various platforms. This role requires a deep understanding of audience segmentation, performance metrics, and ad technologies, ultimately driving significant ROI for our clients. Collaboration across teams and proactive adjustments to strategies based on analytics will be essential components of this position.

Job Responsibilities

• Develop and implement effective paid media strategies to achieve client goals and maximize ROI.
• Manage and optimize campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic media.
• Conduct comprehensive keyword research and competitive analysis to inform bidding strategies and ad placement.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to enhance effectiveness.
• Lead cross-functional collaboration with design, content, and analytics teams to produce engaging ad creatives.
• Prepare detailed reports and presentations, translating complex data insights into actionable strategies for clients and stakeholders.
• Stay updated with industry trends, platform changes, and new technologies to continuously improve campaign results.
• Mentor and develop junior team members, fostering a collaborative and growth-oriented environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in managing paid media campaigns, preferably in an agency setting.
• Proven experience in digital marketing tools, such as Google Analytics, Google Ads, Facebook Business Manager, and related software.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and presentation skills, both written and verbal.
• Solid understanding of SEO principles and their relationship to paid media efforts.
• Strong organizational skills and attention to detail.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to optimize campaigns effectively. Key platforms include Google Ads and Facebook Ads for campaign management, Google Analytics for tracking performance and user behavior, and specialized software for bid management and reporting. Additionally, familiarity with programmatic buying platforms, A/B testing tools, and ad creative tools will be critical to achieve desired outcomes.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position is a proactive and analytical thinker with a passion for digital marketing. Strong interpersonal skills, combined with an ability to work collaboratively and lead a team, will enhance campaign success. Candidates should exhibit adaptability in a fast-paced environment, displaying resilience when modifying strategies based on evolving market dynamics. A commitment to continuous learning and improvement, coupled with a strategic mindset, will also contribute to the candidate's success in this role.