Senior Paid Media Manager

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Written by AI from the job title and company, not by Silverback Strategies, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager at Silverback Strategies will play a pivotal role in developing, implementing, and overseeing cutting-edge paid media strategies that drive client growth and engagement. This position requires a comprehensive understanding of various digital advertising platforms and the ability to analyze data to optimize campaigns for maximum ROI. The Senior Paid Media Manager will lead a team of paid media specialists, guiding them in best practices and serving as a key point of contact for clients to ensure their advertising goals are met with precision and innovation.

Job Responsibilities

• Develop and execute comprehensive paid media strategies aligned with client objectives.
• Manage and optimize multi-platform advertising campaigns, including search, display, and social media.
• Lead a team of paid media professionals in daily operations and project management.
• Conduct in-depth market analysis to identify trends and insights that inform campaign strategies and tactics.
• Monitor and analyze campaign performance metrics, providing detailed reports and recommendations for optimizations.
• Collaborate with cross-functional teams including SEO, content, and analytics to ensure cohesive marketing strategies.
• Stay abreast of industry developments and innovative best practices to apply to campaign strategies.
• Provide training and support to junior team members to enhance their skills and performance.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field.
• A minimum of 5 years of experience in paid media management with proven results.
• Expertise in using Google Ads, Facebook Ads Manager, and other paid media platforms.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Excellent verbal and written communication skills to collaborate with clients and team members.
• Experience leading and mentoring a team of professionals in a fast-paced environment.
• Certifications in Google Ads and Facebook Blueprint preferred.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of tools and technologies including, but not limited to, Google Ads, Facebook Ads Manager, Microsoft Excel for data analysis, Google Analytics for performance tracking, and various reporting tools for campaign performance visualization. Familiarity with SEO tools and marketing automation platforms will also be advantageous as part of an integrated marketing strategy.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager role at Silverback Strategies is a proactive and strategic thinker with a natural aptitude for leadership. They possess a passion for digital marketing and a commitment to achieving client success. Excellent organizational skills, coupled with the ability to adapt to rapidly changing environments, are essential. Furthermore, a collaborative mindset and a willingness to stay updated with industry trends will enable the candidate to excel and drive innovative solutions for clients.