Senior Paid Media Manager

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Written by AI from the job title and company, not by Silverback Strategies, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at Silverback Strategies will play a pivotal role in the development, execution, and optimization of paid media strategies that drive client success. This position requires a strategic thinker with a strong analytical mindset, who will be responsible for managing various paid media campaigns across platforms such as Google Ads, Facebook, and LinkedIn. The ideal candidate will be adept at leveraging data-driven insights to inform decision-making, enhance client outcomes, and contribute to the overall marketing strategy of clients while mentoring junior team members.

Job Responsibilities

• Develop and implement comprehensive paid media strategies tailored to client objectives.
• Manage and optimize campaigns across multiple digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct thorough keyword research and audience segmentation to maximize reach and engagement.
• Analyze campaign performance metrics and present actionable insights and recommendations to clients and internal teams.
• Collaborate with creative teams to develop compelling ad copy and design that align with brand messaging.
• Maintain up-to-date knowledge of industry trends, algorithm changes, and best practices in paid media.
• Oversee budget management, ensuring campaigns are executed within financial parameters and optimize for ROI.
• Train and mentor junior team members, providing guidance on account management and best practices in paid media.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on paid media management.
• Proven track record of managing high-performing paid media campaigns.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics and reporting platforms.
• Excellent communication and presentation skills, both written and verbal.
• Certifications in Google Ads and Facebook Blueprint are highly preferred.
• Experience with programmatic buying and other advanced advertising techniques is a plus.

Technologies & Tools

The Senior Paid Media Manager will utilize various technologies and tools essential for effective campaign management and optimization. Key tools include Google Ads for search and display advertising, Facebook Ads Manager for social media campaigns, Google Analytics for tracking and reporting, and various analytics platforms for real-time campaign performance evaluation. Additionally, familiarity with marketing automation tools and CRM systems will enhance collaboration across teams and ensure alignment with overall marketing strategies.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position will possess a strong combination of analytical thinking, creativity, and leadership skills. They will be proactive problem-solvers who thrive in a fast-paced environment and are logically driven by data. A good fit for this role will demonstrate exceptional communication abilities, allowing them to effectively present insights and strategic recommendations to clients. Moreover, a commitment to continuous learning and adapting to new digital marketing trends will differentiate them in this dynamic field.