Senior Paid Media Manager

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Written by AI from the job title and company, not by Silverback Strategies, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Paid Media Manager at Silverback Strategies, you will play a critical role in driving the strategic vision and execution of paid media campaigns across various platforms. Your primary responsibilities include overseeing campaign performance, analyzing metrics to inform strategy, managing budgets, and leading a team of specialists. You will collaborate closely with other marketing functions to optimize the overall marketing efforts, ensuring that each campaign aligns with the broader organizational objectives while delivering exceptional results for our clients.

Job Responsibilities

• Develop and manage comprehensive paid media strategies across multiple platforms, including Google Ads, Facebook, LinkedIn, and more.
• Lead a team of paid media specialists, providing guidance, mentorship, and performance reviews to drive professional development.
• Monitor, analyze, and report on campaign performance metrics, using insights to drive optimization and budget allocation strategies.
• Collaborate with cross-functional teams to develop integrated marketing strategies that increase brand visibility and drive client engagement.
• Stay up-to-date with industry trends, emerging technologies, and best practices in paid media to ensure Silverback Strategies remains at the forefront of digital marketing.
• Conduct competitive analysis and market research to proactively identify opportunities for growth within existing accounts and prospective clients.
• Manage client relationships, including regular communication and presentation of campaign performance and strategy adjustments.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• A minimum of 5 years of experience in paid media management, with a proven track record of driving campaign performance.
• Strong knowledge of digital marketing platforms, including Google Ads, Facebook Ads, and programmatic buying.
• Proficient in analytical tools such as Google Analytics, SEMrush, and other reporting software.
• Excellent verbal and written communication skills, with the ability to convey complex information in a clear and compelling manner.
• Strong organizational skills and the capacity to manage multiple projects and deadlines in a fast-paced environment.
• Certifications in Google Ads and Facebook Blueprint are highly desirable.

Technologies & Tools

The Senior Paid Media Manager will primarily utilize a suite of software tools designed for campaign management, analysis, and reporting. Key tools include Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and various project management applications such as Asana or Trello. Familiarity with Excel for data analysis and reporting is also essential, as you will be responsible for managing and interpreting large sets of data to inform decision-making processes.

Ideal Candidates

The ideal candidate for this position will possess a results-oriented mindset coupled with a passion for data-driven marketing. They should display strong leadership abilities, fostering collaboration within the team while maintaining a desire to innovate and improve performance. The perfect fit will be detail-oriented, analytical, and possess excellent problem-solving skills, able to adapt to a rapidly evolving digital landscape while ensuring sustained success in client campaigns. A genuine interest in the latest trends in digital marketing and a commitment to delivering exceptional client service will further define the ideal Senior Paid Media Manager.