Senior Paid Media Manager

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Written by AI from the job title and company, not by Trulieve, so some details may not match this job. The employer's own page has the real description.

Job Overview

Trulieve is seeking a highly experienced and strategic Senior Paid Media Manager to lead our paid media initiatives. This role involves the development, execution, and optimization of comprehensive digital advertising strategies across various platforms to enhance brand visibility and drive customer acquisition. The successful candidate will work collaboratively with cross-functional teams to ensure alignment with overall marketing objectives while utilizing data-driven insights to maximize ROI and performance. This position requires a keen understanding of the paid media landscape and a passion for leveraging innovative techniques to deliver results in a fast-paced environment.

Job Responsibilities

• Develop and execute comprehensive paid media strategies across platforms including Google Ads, Facebook Ads, and other digital channels.
• Manage the full lifecycle of paid media campaigns, from creative conception to performance analysis.
• Monitor and analyze campaign performance metrics to make data-driven decisions for ongoing optimization.
• Collaborate with creative teams to produce compelling ad copy and visual assets that resonate with target audiences.
• Oversee budget allocation and ensure efficient spending while driving maximum conversions and ROI.
• Stay abreast of industry trends, competitive landscape, and emerging technologies to inform strategic decisions.
• Conduct A/B testing to evaluate the effectiveness of various ad formats and targeting strategies.
• Lead team initiatives and mentor junior staff, providing guidance on best practices in paid media management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in digital marketing with a focus on paid media management.
• Proven ability to manage large-scale paid media campaigns with measurable success.
• Strong analytical skills, with proficiency in tools such as Google Analytics, SEMrush, and social media advertising platforms.
• Exceptional communication and project management skills.
• Knowledge of SEO and content marketing principles is a plus.
• Certifications in Google Ads and Facebook Blueprint are preferred.

Technologies & Tools

The Senior Paid Media Manager will work with various digital marketing technologies and tools. Key platforms include Google Ads for search and display advertising, Facebook Ads Manager for social media campaigns, and analytics tools such as Google Analytics and reporting software. Familiarity with marketing automation platforms and CRM systems will also be beneficial for effective campaign execution and lead management.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position will possess a strategic mindset and a strong results-oriented approach. They should be adept at interpreting data and translating insights into actionable strategies. Creativity, coupled with a passion for digital marketing and technology, will be essential in driving innovative campaigns. The ability to thrive in a collaborative, fast-paced environment and to motivate and mentor team members is crucial for success in this role.