Senior Paid Media Manager

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Written by AI from the job title and company, not by Trulieve, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager at Trulieve will be instrumental in driving the company’s paid media strategy, optimizing campaigns across various platforms to drive brand awareness and customer acquisition. This role involves collaborating with cross-functional teams to develop holistic marketing strategies, leveraging data analytics to refine approaches, and budget management to ensure maximum ROI. The Senior Paid Media Manager will oversee a team of media buyers and digital marketing specialists to ensure campaigns are executed effectively and efficiently, all while keeping up with industry trends and innovations.

Job Responsibilities

• Develop and implement comprehensive paid media strategies aligned with overall marketing objectives.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook, Instagram, and other digital channels.
• Perform extensive keyword research to identify opportunities for growth and optimization.
• Monitor, analyze, and report on campaign performance using metrics to make data-driven decisions.
• Collaborate with creative teams to ensure that ad content meets strategic goals and resonates with target audiences.
• Manage and allocate budgets effectively to maximize the impact of paid media efforts.
• Stay updated on industry trends, emerging technologies, and best practices in paid media advertising.
• Supervise and mentor a team of media buyers and digital marketing specialists for professional growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid media management, preferably in a senior role.
• Proven track record of managing large-scale paid media campaigns with demonstrable success.
• In-depth knowledge of digital marketing platforms and tools, including social networks, search engines, and display networks.
• Strong analytical skills with the ability to leverage data to inform decision-making and optimize performance.
• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.
• Experience with budgeting and financial analysis in a marketing context.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to enhance campaign performance, including Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and data visualization software. Familiarity with marketing automation platforms and Customer Relationship Management (CRM) systems will also be beneficial for achieving broader marketing goals.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position at Trulieve should be a strategic thinker with a passion for digital marketing and an analytical mindset. Strong leadership qualities, a collaborative spirit, and the ability to adapt to the fast-paced environment of a growing company are essential. Candidates should also possess a keen interest in staying ahead of industry trends, showcasing creativity in campaign strategies, and maintaining a results-oriented approach to achieve measurable outcomes.