Senior Paid Media Manager

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Written by AI from the job title and company, not by Trulieve, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at Trulieve will play a pivotal role in developing, implementing, and managing paid media strategies that drive brand awareness, engagement, and conversions across multiple digital platforms. This position requires a seasoned professional with a deep understanding of the digital advertising landscape, analytics, and consumer behavior, who can lead a team to optimize advertising spend and campaign performance while ensuring alignment with Trulieve’s overall marketing objectives.

Job Responsibilities

• Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
• Manage and oversee all aspects of paid media campaigns, including budget management, audience targeting, ad copy development, and reporting.
• Analyze campaign performance metrics to determine effectiveness and drive optimizations that maximize ROI.
• Collaborate with cross-functional teams, including creative, content, and analytics, to ensure alignment of multimedia strategies.
• Lead a team of paid media specialists, providing training, guidance, and performance evaluations.
• Stay up to date with the latest trends and best practices in digital marketing and advertising to continually refine strategies.
• Develop detailed reports for stakeholders, showcasing key insights and recommendations based on campaign data.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field; a Master’s degree is preferred.
• 5+ years of experience in paid media management and digital advertising, with a track record of managing large budgets.
• Strong proficiency in Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics, SEMrush, or similar.
• Excellent analytical skills with the ability to derive actionable insights from data.
• Proven experience in managing teams and leading projects in a collaborative environment.
• Exceptional written and verbal communication skills.
• Certifications in Google Ads and Facebook Blueprint are a plus.

Technologies & Tools

The Senior Paid Media Manager will utilize various technologies and tools to execute their responsibilities effectively. Key tools include Google Ads for managing PPC campaigns, Facebook Ads Manager for social media advertising, Google Analytics for tracking performance and user behavior, as well as marketing automation tools like HubSpot or Marketo. Familiarity with data visualization software such as Tableau or Power BI may also be beneficial for reporting purposes.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position at Trulieve will possess not only the technical skills required for the role but also a proactive, innovative mindset. They should exhibit strong leadership qualities, the ability to work collaboratively in a fast-paced environment, and an unwavering commitment to achieving results. A passion for the cannabis industry and a strong ethical framework guiding marketing practices will further enhance their fit within the Trulieve culture.