Senior Paid Media Marketing Manager

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Written by AI from the job title and company, not by Axonius, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Marketing Manager at Axonius will be responsible for leading and executing a comprehensive paid media strategy to enhance brand visibility, drive qualified traffic, and contribute to the overall business growth. This role involves managing various paid media channels, including search, display, and social ads, while analyzing performance metrics and optimizing campaigns to maximize ROI. The ideal candidate will collaborate closely with cross-functional teams to align marketing efforts and leverage insights for continuous improvement and innovation in our marketing strategies.

Job Responsibilities

• Develop and implement paid media strategies that align with overall marketing goals.
• Manage and optimize campaigns across platforms including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct thorough keyword research and audience targeting to enhance campaign effectiveness.
• Monitor, analyze, and report on campaign performance metrics, making strategic adjustments as needed.
• Collaborate with creative teams to produce compelling ad copy and innovative visual content.
• Stay updated with industry trends and competitive landscape to identify new opportunities for growth.
• Manage the paid media budget, ensuring efficient allocation and utilization.
• Lead a team of paid media specialists, providing guidance and mentoring to foster skill development.
• Work with analytics teams to utilize data-driven insights for campaign optimization and reporting.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in paid media marketing, preferably in a B2B environment.
• Proven track record of managing high-budget campaigns with measurable results.
• Strong analytical skills with experience in campaign performance analysis and reporting.
• Proficiency in Google Analytics, Google Ads, and major social media advertising platforms.
• Familiarity with marketing automation and CRM tools is a plus.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.
• Strong organizational skills and attention to detail.

Technologies & Tools

The Senior Paid Media Marketing Manager will work with a wide array of technologies and tools including but not limited to Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, SEMrush, and various marketing automation platforms such as HubSpot or Marketo. Proficiency in data visualization tools such as Tableau or Google Data Studio may also be necessary for effective reporting and analysis of campaign performance.

Ideal Candidates

The ideal candidates for this position will exhibit exceptional strategic thinking and an analytical mindset, combined with a creative flair for marketing. They should possess outstanding leadership qualities, enabling them to guide their team effectively while working collaboratively with cross-functional partners. A proactive approach to problem-solving, agility in adapting to rapid changes, and a passion for data-driven marketing practices will also contribute significantly to their success in this role. Additionally, candidates who embrace a culture of continuous learning and innovation will thrive at Axonius.