Senior Paid Search Manager – 100% remote - $110,000

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Job Overview

As a Senior Paid Search Manager at R2 Global, you will lead the strategic direction and execution of our paid search marketing initiatives. Your primary responsibility will be to optimize account performance and drive customer acquisition through effective management of search campaigns. You will analyze data, develop strategies, and leverage various tools to enhance visibility on search engines, ensuring alignment with business goals and providing insights to stakeholders. Working in a fully remote capacity, you will be expected to collaborate with cross-functional teams and report directly to the Head of Digital Marketing.

Job Responsibilities

• Develop, implement, and manage effective paid search campaigns across various platforms.
• Conduct keyword research and ad optimization to drive traffic and maximize ROI.
• Analyze campaign performance and generate reports with actionable insights for optimization.
• Collaborate with the content and creative teams to develop compelling ad copy and assets.
• Stay updated on industry trends, algorithm changes, and best practices to enhance strategies.
• Manage budgets, forecast campaign performance and adjust bids accordingly.
• Mentor junior team members and provide training on paid search methodologies.
• Engage in A/B testing to improve ad effectiveness and conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid search marketing, with a proven track record of driving successful campaigns.
• Advanced knowledge of Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Experience with bid management tools and conversion tracking.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a remote team.

Technologies & Tools

In this role, the Senior Paid Search Manager will utilize a range of technologies and tools including Google Ads, Bing Ads, SEMrush, Google Analytics, and various bid management tools. Familiarity with data visualization software and project management tools will also be a plus to effectively analyze performance and coordinate with team members.

Ideal Candidates

The ideal candidate for the Senior Paid Search Manager position possesses strong leadership qualities and strategic thinking skills. A data-driven mindset coupled with creativity is essential for developing innovative campaigns. Candidates should be proactive, detail-oriented, and possess excellent time-management abilities to succeed in a fast-paced remote environment. A passion for digital marketing and an eagerness to stay abreast of industry advancements will greatly enhance your effectiveness in this role.