Senior Paid Search Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by 829 Studios - Digital Agency & Marketing Consultancy, so some details may not match this job. The employer's own page has the real description.

Job Overview

At 829 Studios, we are seeking a highly skilled and experienced Senior Paid Search Manager to lead our digital marketing initiatives, focusing on paid search campaigns across various platforms. The ideal candidate will have a demonstrated ability to strategize, execute, and optimize campaigns that drive traffic and enhance our clients' online visibility. As a vital member of our digital marketing team, you will take on the responsibility of managing a diverse portfolio of clients, collaborating closely with creative and analytics teams, and ensuring that all paid search efforts align with business objectives and deliver measurable results.

Job Responsibilities

• Develop and implement comprehensive paid search strategies that align with client goals and budget.
• Conduct thorough keyword research and competitive analysis to inform campaign structure and targeting.
• Manage, optimize, and report on pay-per-click (PPC) campaigns across various platforms including Google Ads, Bing Ads, and social media.
• Monitor campaign performance, making data-driven adjustments to improve ROI and drive leads.
• Collaborate with cross-functional teams to integrate paid search with other marketing initiatives, including SEO, content marketing, and social media.
• Utilize analytics tools to track and report on campaign performance, providing regular updates and recommendations to clients.
• Stay abreast of industry trends, emerging technologies, and changes in digital advertising policies.
• Mentor and train junior team members in PPC best practices and campaign management techniques.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in paid search marketing with a proven track record of successful campaign management.
• Expertise in Google Ads and Bing Ads with relevant certifications strongly preferred.
• Strong analytical skills and experience using analytics tools such as Google Analytics, SEMrush, and AdWords Editor.
• Exceptional communication and interpersonal skills, capable of liaising with both clients and team members effectively.
• Hands-on experience with budget management and performance forecasting.
• A strong understanding of the digital marketing landscape and trends.

Technologies & Tools

The Senior Paid Search Manager will work with a variety of technologies and tools essential for successful campaign management. These include Google Ads, Bing Ads, Google Analytics, SEMrush, and Google Tag Manager. Familiarity with advertising automation tools, such as AdEspresso or WordStream, is also advantageous in streamlining campaign processes and reporting.

Ideal Candidates

Ideal candidates for the Senior Paid Search Manager position will possess a strong analytical mindset combined with creativity in developing innovative marketing strategies. They should thrive in a fast-paced environment, demonstrate a high level of initiative, and be adept at problem-solving. A successful candidate will also have an inherent curiosity and a passion for continuous learning in the ever-evolving field of digital marketing. Additionally, outstanding interpersonal skills and a collaborative spirit enhance their ability to work effectively with diverse teams and clients.