Senior Paid Search Manager

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Job Overview

The Senior Paid Search Manager at Gusto will be responsible for developing and executing comprehensive paid search strategies that drive traffic and increase conversion rates across various digital marketing channels. This role entails close collaboration with cross-functional teams to optimize campaign performance, manage budgets, and conduct ongoing analysis to maximize ROI. The ideal candidate will leverage their expertise in paid search marketing to deliver actionable insights and enhance overall marketing effectiveness.

Job Responsibilities

• Develop and implement paid search strategies across multiple platforms, including Google Ads and Bing Ads.
• Conduct keyword research and competitor analysis to identify new opportunities for paid search campaigns.
• Continuously monitor and optimize campaigns to improve performance metrics such as CTR, CPC, and conversion rates.
• Manage budgets and allocate spend effectively across various campaigns to ensure optimal performance.
• Work closely with the analytics team to track KPIs and report on the effectiveness of paid search initiatives.
• Provide leadership and mentorship to junior team members and contribute to their professional development.
• Stay updated on industry trends, search engine algorithm changes, and best practices to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in managing paid search campaigns, preferably in a B2B or SaaS environment.
• Proficient in Google Ads, Bing Ads, and industry-standard analytics tools such as Google Analytics.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication skills, both verbal and written, with a strong attention to detail.
• Experience with A/B testing and conversion rate optimization techniques.

Technologies & Tools

The Senior Paid Search Manager will primarily utilize tools such as Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and various reporting dashboards. Proficiency in these tools will be essential for the effective management and optimization of paid search campaigns, as well as for analyzing performance data to inform strategic decisions.

Ideal Candidates

Ideal candidates for the Senior Paid Search Manager position will exhibit strong leadership qualities, a forward-thinking approach to digital marketing, and a passion for data-driven strategies. They should possess the ability to work collaboratively in a team environment, adapt quickly to changing market conditions, and exhibit a proactive attitude towards problem-solving. A successful candidate will also demonstrate resilience in the face of challenges and a commitment to achieving measurable results that contribute to the overall success of Gusto.