Senior Paid Search Manager - SaaS B2B - (Agency)

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Written by AI from the job title and company, not by Matter Made, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Search Manager at Matter Made will be responsible for creating, managing, and optimizing comprehensive paid search campaigns specifically for our SaaS B2B clients. This role requires a strategic thinker with a proven track record in driving results through innovative and data-driven marketing techniques. As a leader in the agency, you will collaborate with cross-functional teams to ensure campaigns align with client goals while leading a team of paid search specialists to achieve excellence in their execution and performance.

Job Responsibilities

• Develop and execute paid search strategies that meet client objectives, focusing on SaaS B2B markets.
• Analyze campaign performance data to identify trends and insights, implementing actionable recommendations.
• Oversee the creation and optimization of high-performing ad copies and landing pages to maximize conversion rates.
• Manage and mentor a team of paid search specialists, providing guidance on best practices and continuous improvements.
• Collaborate with clients to understand their unique business needs and provide tailored paid search solutions.
• Stay updated on industry trends, emerging technologies, and changing algorithms to maintain competitive advantage.
• Prepare and present performance reports and strategic recommendations to clients and internal stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• 5+ years of hands-on experience in paid search management, specifically within a SaaS B2B context.
• Proficient in Google Ads, Bing Ads, and other PPC platforms, with a strong understanding of keyword research tools.
• Demonstrated expertise in using analytics tools (e.g., Google Analytics) to measure campaign effectiveness.
• Exceptional analytical skills with a strong focus on data interpretation, optimization techniques, and ROI analysis.
• Excellent communication and presentation skills, capable of conveying complex information to non-experts.
• Prior experience in an agency environment is highly desirable.

Technologies & Tools

The Senior Paid Search Manager will utilize a variety of technologies and tools to streamline campaign management and optimize performance. Key tools include Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and various automation and testing platforms for email and website performance. In addition, the use of project management tools such as Trello, Asana, or similar software will be essential for coordinating team efforts and maintaining project timelines.

Ideal Candidates

The ideal candidate for the Senior Paid Search Manager role is a results-driven individual who thrives in a fast-paced environment. They possess strong leadership qualities and have a passion for mentoring others to achieve their fullest potential. A collaborative mindset and adaptability to evolving client needs are crucial, along with a proactive approach to problem-solving. Candidates should have a keen eye for detail and the ability to balance strategic thinking with tactical execution, ensuring that all campaigns not only meet but exceed client expectations.