Senior Paid Social Manager

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Written by AI from the job title and company, not by PandaDoc, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Social Manager at PandaDoc will be responsible for strategically designing, implementing, and scaling paid social media campaigns that drive user acquisition and enhance brand visibility. This role will require a deep understanding of social media channels and analytics tools, as well as the ability to collaborate with cross-functional teams to achieve overall marketing objectives. The ideal candidate will possess a proven track record in managing social media budgets, optimizing campaigns based on performance metrics, and leveraging audience insights to enhance engagement.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies aligned with business goals.
• Manage and optimize social media advertising budgets across various platforms to ensure maximum ROI.
• Analyze campaign performance metrics and generate regular reports to inform strategic decisions.
• Conduct A/B testing on ad creatives, formats, and targeting strategies to improve campaign efficacy.
• Collaborate with the content team to create compelling ad copy and visuals that resonate with target audiences.
• Stay updated on industry trends and best practices in social media advertising.
• Lead and mentor junior team members in paid social strategies and tactics.
• Establish clear KPIs for campaigns and continuously assess channel performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in paid social media marketing, preferably in a managerial role.
• Proficient in social media advertising platforms, including Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills with experience in data interpretation and reporting.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong project management skills and attention to detail.

Technologies & Tools

The Senior Paid Social Manager will utilize a variety of technologies and tools, including social media advertising platforms (such as Facebook Ads, Twitter Ads, LinkedIn Ads), analytics software (such as Google Analytics, Facebook Insights), project management tools (such as Asana or Trello), and reporting tools for performance tracking. Familiarity with marketing automation platforms and CRM systems will also be advantageous for effective campaign management.

Ideal Candidates

Ideal candidates for the Senior Paid Social Manager position at PandaDoc will be those who demonstrate a robust expertise in social media marketing combined with strategic thinking and creativity. They will possess strong leadership qualities, enabling them to motivate and guide team members. A proactive approach to problem-solving, excellent organizational abilities, and a fervent desire to stay ahead of industry trends will also set successful candidates apart in this dynamic role. Their passion for leveraging data to drive decisions and improve campaign performance will be integral to achieving success in this position.