Senior Partner Marketing Manager

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Job Overview

The Senior Partner Marketing Manager at BILL will play a pivotal role in driving the company’s partner engagement strategy. This position will be responsible for developing and executing comprehensive marketing programs to enhance the visibility and adoption of BILL’s partner solutions. The ideal candidate will collaborate with cross-functional teams to align marketing efforts with overall business objectives, ensuring that partner relationships are maximized to drive revenue growth and market presence.

Job Responsibilities

• Develop and implement strategic marketing plans to promote partner products and services.
• Collaborate with the sales team to identify target markets and create compelling messaging for partner solutions.
• Manage partner marketing budgets and allocate resources effectively to maximize ROI.
• Conduct market research and competitive analysis to inform marketing strategies and identify new partnership opportunities.
• Implement marketing campaigns, including email, social media, and web-based marketing initiatives, to enhance partner engagement.
• Establish metrics for measuring the success of marketing initiatives and provide regular performance reports to stakeholders.
• Coordinate and support partner training sessions and events to promote product adoption.
• Develop collaborative relationships with partners to create co-marketing opportunities and enhance brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in marketing, with a focus on partner or channel marketing.
• Proven track record of developing successful marketing campaigns that drive engagement and revenue.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills, capable of presenting complex ideas clearly.
• Experience working with CRM systems and marketing automation tools.
• Strong interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders.

Technologies & Tools

In this position, the Senior Partner Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. Key tools include Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot and Mailchimp, analytics tools such as Google Analytics, and collaboration tools including Slack and Microsoft Teams. Familiarity with content management systems (CMS) and project management software will also be advantageous for coordinating cross-functional marketing projects.

Ideal Candidates

The ideal candidate for the Senior Partner Marketing Manager role will demonstrate a strong combination of strategic thinking and tactical execution. Candidates should possess an entrepreneurial mindset, adaptability to changing market conditions, and the ability to thrive in a fast-paced, collaborative environment. A passion for innovation, coupled with a results-oriented attitude, will enable the candidate to forge strong partnerships and drive marketing success at BILL. Furthermore, candidates should be proactive, detail-oriented, and possess exceptional organizational skills.