Senior Partner Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Breezeway, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Partner Marketing Manager at Breezeway will play a pivotal role in driving our partner marketing strategies to elevate brand awareness, foster collaborative relationships, and ultimately enhance revenue generation through strategic channel partnerships. This dynamic position requires a seasoned marketer who can engage with stakeholders, analyze market trends, and implement innovative campaigns that resonate with our partners while aligning with Breezeway's overarching business goals.

Job Responsibilities

• Develop and execute comprehensive partner marketing strategies to support the growth and retention of partner relationships.
• Collaborate with cross-functional teams, including Sales, Product, and Customer Success, to create compelling marketing collateral and joint value propositions.
• Analyze industry trends, partner performance metrics, and customer feedback to refine marketing approaches and optimize campaign effectiveness.
• Manage the planning and execution of partner-focused events, including webinars, trade shows, and workshops.
• Oversee the creation of engaging content for partner communications, including newsletters, blogs, and case studies.
• Establish and maintain strong, productive relationships with key partner contacts and stakeholders.
• Monitor and report on the performance of partner marketing initiatives against KPIs and adjust strategies accordingly.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 7 years of experience in partner marketing or channel marketing, preferably in the technology sector.
• Proven track record of developing and executing successful partner marketing programs.
• Strong analytical skills with the ability to interpret data and trends, drawing actionable conclusions to guide marketing strategies.
• Excellent written and verbal communication skills with proficiency in creating impactful presentations.
• Experience using marketing automation tools and CRM systems; familiarity with HubSpot or Salesforce is a plus.
• Ability to thrive in a fast-paced environment with minimal supervision and manage multiple projects simultaneously.

Technologies & Tools

The Senior Partner Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including but not limited to HubSpot for inbound marketing and lead nurturing, Salesforce for tracking partner interactions and sales performance, Adobe Creative Suite for content creation, and analytics tools like Google Analytics to monitor campaign effectiveness and performance metrics.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset blended with creativity, enabling them to devise innovative marketing initiatives. They will also exhibit exceptional interpersonal skills, allowing for effective collaboration with diverse teams and stakeholders. A proactive and results-driven attitude is essential, combined with an adaptability to evolving market conditions and partner needs. Strong leadership qualities and a passion for fostering relationships within the partner ecosystem will further distinguish a successful candidate in this role.