Senior Partner Marketing Manager

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Job Overview

The Senior Partner Marketing Manager at Canonical will be responsible for driving partner marketing strategies that enhance brand visibility and engagement with key stakeholders. This role involves designing and executing marketing initiatives in collaboration with various partners to drive growth, foster relationships, and maximize the impact of shared marketing efforts. The successful candidate will utilize analytics to measure and optimize campaigns and contribute to the overall success of the partnerships by identifying new opportunities for collaboration and innovation in marketing practices.

Job Responsibilities

• Develop and implement comprehensive partner marketing strategies to engage and activate partners effectively.
• Coordinate with sales and product teams to align on messaging, positioning, and promotional activities targeting partners.
• Analyze market trends and partner performance data to drive informed marketing decisions and optimize strategies.
• Manage and execute joint marketing campaigns, including webinars, events, co-branded content, and digital marketing initiatives.
• Foster relationships with key partners by extracting feedback and working collaboratively to enhance mutual value.
• Monitor and report on the effectiveness of partner marketing activities, adjusting tactics as needed to achieve desired outcomes.
• Identify new opportunities for partnership growth and suggest innovative marketing initiatives for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• Minimum of 5 years of experience in partner marketing, channel marketing, or related disciplines.
• Strong understanding of digital marketing principles and best practices.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with experience using data analytics to inform decisions and optimize marketing efforts.
• Familiarity with marketing automation tools and CRM systems.

Technologies & Tools

The Senior Partner Marketing Manager will work with a multitude of technologies and tools including but not limited to marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management systems (e.g., Salesforce), analytics tools (e.g., Google Analytics), and content management systems. Familiarity with social media management platforms and collaboration tools (e.g., Slack, Asana) will also be integral to the role.

Ideal Candidates

Ideal candidates for the Senior Partner Marketing Manager position possess a blend of strategic thinking and hands-on execution skills. They should exhibit a proactive attitude, be results-oriented, and possess excellent problem-solving abilities. Strong interpersonal skills combined with an ability to work collaboratively across departments and with external partners are crucial. Additionally, a passion for technology and innovation, alongside adaptability in a fast-paced environment, will set candidates apart in this dynamic role at Canonical.