Senior Partner Marketing Manager

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Position Overview

The Senior Partner Marketing Manager at CARTO will play a pivotal role in developing and implementing strategies that drive partner engagement and enhance the value of cartographic solutions in the marketplace. This position will focus on managing relationships with partners, devising marketing initiatives to promote joint value propositions, and working closely with internal stakeholders to align on goals and track performance metrics. The ideal candidate will be a strategic thinker with a strong background in partner marketing who can effectively communicate the advantages of CARTO’s offerings to both partners and end-users, cultivating a strong network of strategic collaborations.

Job Responsibilities

• Develop and execute comprehensive partner marketing strategies that align with the overall business objectives of CARTO.
• Manage relationships with key partners, facilitating regular communication to optimize collaboration and engagement.
• Create and implement marketing campaigns that highlight joint solutions and drive adoption among target audiences.
• Analyze market trends and partner performance metrics to identify opportunities for growth and areas for improvement.
• Coordinate with the sales, product, and customer success teams to create cohesive go-to-market plans.
• Prepare and present marketing collateral and program updates to stakeholders and partners.
• Monitor the effectiveness of partner marketing initiatives, reporting key insights and ROI to the executive team.
• Attend industry events and conferences to represent CARTO and strengthen partner relationships.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in partner marketing or channel marketing, particularly in the technology sector.
• Proven track record of successful partner program management and marketing strategy implementation.
• Excellent verbal and written communication skills, with the ability to convey complex concepts clearly.
• Strong analytical skills with experience in data-driven decision making and performance measurement.
• Ability to work collaboratively with cross-functional teams and build relationships with diverse stakeholders.
• Familiarity with marketing automation tools and CRM software (e.g., HubSpot, Salesforce).

Technologies & Tools

The Senior Partner Marketing Manager will leverage various technologies and tools to succeed in their role. This includes utilizing marketing automation platforms like HubSpot for campaign management, analytics tools to track marketing performance and engagement, and CRM systems such as Salesforce to manage partner relationships and communications. Proficiency in data visualization software and analytics tools will also enhance strategic decision-making and reporting capabilities.

Ideal Candidates

Ideal candidates for the Senior Partner Marketing Manager position will possess a unique blend of strategic thinking, creativity, and interpersonal skills. They will demonstrate strong leadership capabilities while fostering collaboration across teams. Successful candidates will show a passion for innovation in marketing practices, adaptability to a fast-paced environment, and an eagerness to build meaningful partnerships that drive business results. A proactive attitude combined with a knack for problem-solving will contribute significantly to their success in this pivotal role at CARTO.