Senior Partner Marketing Manager

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Job Overview

The Senior Partner Marketing Manager at CARTO will play a pivotal role in driving successful partnership initiatives that enhance our market position and revenue growth. This individual will be responsible for developing and executing comprehensive marketing strategies aimed at our partners, as well as collaborating closely with various internal teams to ensure alignment on goals and deliverables. The ideal candidate will leverage their marketing expertise to foster robust relationships with partners, oversee joint marketing campaigns, and analyze performance metrics to refine approaches and maximize ROI.

Job Responsibilities

• Develop and implement effective partner marketing strategies tailored to partner needs and business objectives.
• Collaborate with cross-functional teams, including Sales, Product, and Customer Success, to align marketing efforts and ensure effective communication.
• Create and manage co-branded marketing campaigns, utilizing various channels such as email, social media, and content marketing.
• Analyze partner performance metrics and report on the effectiveness of marketing initiatives to refine strategies for continuous improvement.
• Conduct market research to identify partnership opportunities and assess competitive landscape.
• Manage partner relationships to ensure alignment and satisfaction, while identifying additional growth opportunities.
• Develop and maintain a marketing resource library for partners to effectively communicate CARTO’s value proposition.
• Facilitate training sessions and workshops for partners to enhance product knowledge and marketing capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• A minimum of 5 years of experience in partner marketing or channel marketing roles, preferably within the technology or software industry.
• Strong understanding of digital marketing strategies and tools, including SEO, SEM, content marketing, and social media.
• Proficient in data analysis and performance metrics, with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills, with a proven ability to work collaboratively with diverse teams.
• Experience managing multiple projects simultaneously, demonstrating strong organizational and time management skills.
• Ability to work in a fast-paced environment while maintaining a results-oriented mindset.

Technologies & Tools

The Senior Partner Marketing Manager will utilize various technologies and tools to enhance marketing efforts and partnerships. Key technologies may include CRM software (such as Salesforce), marketing automation platforms (such as HubSpot or Marketo), analytics tools (Google Analytics, Tableau), and collaboration software (e.g., Slack, Microsoft Teams). Familiarity with design tools (such as Adobe Creative Suite) for creating engaging marketing materials may also be beneficial.

Ideal Candidates

The ideal candidates for this position will possess strong strategic thinking abilities and a proactive approach to problem-solving. They should be adaptable in the face of challenges, displaying a relentless drive for results and a collaborative spirit. A passion for technology and an eagerness to stay abreast of industry trends will greatly enhance their effectiveness in this role. Strong relationship-building skills and an enthusiasm for partner success are also essential traits for thriving in CARTO's dynamic and innovative environment.