Senior Partner Marketing Manager

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Job Overview

The Senior Partner Marketing Manager at Close will play a pivotal role in establishing and nurturing strategic partnerships that enhance brand visibility and market reach. This individual will be responsible for developing and implementing innovative marketing strategies tailored to partner ecosystems, ensuring alignment with corporate objectives and driving revenue growth. You will lead cross-functional collaboration with internal teams to create value propositions that resonate with partners, elevating the overall partner experience and optimizing performance metrics.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to engage partners and drive co-marketing initiatives.
• Establish strong relationships with key stakeholders within partner organizations to maximize collaboration opportunities.
• Analyze market trends and partner performance metrics to refine marketing approaches and bolster partner success.
• Lead the development of marketing collateral, presentations, and promotional materials designed for partner use.
• Collaborate with internal teams such as sales, product, and revenue operations to align messaging and drive partner enablement.
• Organize and execute partner events and workshops aimed at educating and empowering partners about our offerings.
• Monitor, evaluate, and report on partner marketing program effectiveness and make recommendations for improvements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in partner marketing or channel marketing roles, with a proven track record of success.
• Strong understanding of marketing principles, partner ecosystems, and revenue-generation strategies.
• Exceptional analytical skills, with the ability to derive insights from data to inform marketing decisions.
• Excellent written and verbal communication skills, with proficiency in creating compelling marketing content.
• Proficiency in marketing automation tools and CRM software; familiarity with API-driven integrations is a plus.

Technologies & Tools

The Senior Partner Marketing Manager will utilize a range of technologies and tools including, but not limited to, marketing automation platforms (e.g., HubSpot, Marketo), Customer Relationship Management (CRM) systems (e.g., Salesforce), and data analytics tools. Familiarity with project management software (e.g., Asana, Trello) and web analytics (e.g., Google Analytics) will also be beneficial in driving performance and effectively measuring campaign success.

Ideal Candidates

Ideal candidates for the Senior Partner Marketing Manager position will possess a blend of strategic thinking and practical execution capabilities. They are natural collaborators, able to work cross-functionally and effectively engage diverse internal and external stakeholders. Strong leaders with a proactive and results-driven mentality will excel, alongside individuals who demonstrate passion for partnership development and the ability to adapt in a fast-paced, dynamic environment. A customer-centric approach combined with innovative thinking and creativity will be key attributes that contribute to their success in this role.