Senior Partner Marketing Manager

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Job Overview

The Senior Partner Marketing Manager at Druva will play a pivotal role in driving the success of our channel and partner marketing strategies. This position entails developing and executing marketing initiatives that enhance partner engagement, increase awareness of Druva's solutions, and ultimately drive revenue growth through effective partner collaboration. The ideal candidate will work cross-functionally with sales, product marketing, and business development teams to support our partner ecosystem by creating impactful campaigns, resources, and training that position Druva as a leader in the cloud data protection industry.

Job Responsibilities

• Develop and execute comprehensive partner marketing strategies and programs to drive lead generation and revenue growth.
• Manage partner marketing campaigns, including co-branded materials, communication strategies, and event planning.
• Collaborate with sales teams to identify and prioritize target partner accounts and develop customized marketing approaches.
• Create and maintain marketing collateral that effectively positions Druva's products and services to partners and their customers.
• Analyze and report on the effectiveness of marketing initiatives to optimize strategies and improve return on investment.
• Facilitate regular training sessions and webinars for partners to educate them on Druva’s solutions and best practices.
• Work with product marketing to ensure that partner messaging aligns with overall product positioning and launches.
• Manage partner marketing budget, ensuring effective allocation of resources to maximize impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in partner or channel marketing within the technology sector.
• Proven track record of developing successful marketing strategies and programs that drive partner engagement and sales.
• Strong analytical skills with the ability to derive insights from data to inform marketing decisions.
• Excellent communication and presentation skills, with the capability to influence stakeholders at all levels.
• Experience in project management and managing multiple projects simultaneously.
• Familiarity with CRM tools and marketing automation platforms.

Technologies & Tools

The Senior Partner Marketing Manager will utilize several technologies and tools to implement and measure the success of marketing initiatives. Key tools include Customer Relationship Management (CRM) software such as Salesforce, Marketing Automation platforms like Marketo or HubSpot, social media channels for outreach and engagement, and analytics software for tracking campaign performance. Familiarity with collaboration tools such as Slack or Microsoft Teams, as well as project management software, will also be beneficial in ensuring seamless coordination across teams.

Ideal Candidates

The ideal candidates for the Senior Partner Marketing Manager position will possess a combination of strategic thinking and execution capabilities. They will demonstrate a proactive approach to problem-solving, adaptability in a fast-paced environment, and an ability to build strong relationships with partners and internal stakeholders. Exceptional communication skills, both written and verbal, along with a passion for technology and cloud solutions, will distinguish them as a valuable contributor to the Druva marketing team. A collaborative mindset and a results-oriented perspective will enable them to thrive in this position.