Senior Partner Marketing Manager

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Job Overview

The Senior Partner Marketing Manager at Eightfold will be responsible for developing and executing strategic marketing initiatives to enhance partner relationships and drive collaborative growth. This role will involve working closely with internal teams and external partners, leveraging data-driven insights to optimize co-marketing activities, develop joint value propositions, and enhance Eightfold's visibility within the partner ecosystem. The ideal candidate will have a strong background in marketing, excellent relationship management skills, and a proven ability to deliver results in a fast-paced environment.

Job Responsibilities

• Develop and implement partner marketing strategies to drive joint revenue growth.
• Create and manage co-marketing programs that effectively showcase Eightfold’s capabilities alongside partner offerings.
• Utilize analytics to measure the effectiveness of partner marketing initiatives and adjust strategies accordingly.
• Collaborate with sales and product teams to align messaging and ensure cohesive go-to-market strategies.
• Act as the primary liaison between Eightfold and external partners, fostering strong partnerships and collaboration.
• Generate compelling marketing content, including presentations, case studies, and digital assets that support partner initiatives.
• Organize and participate in joint events, webinars, and training sessions to enhance partner engagement.
• Continuously research and identify new partnership opportunities and marketing trends that can benefit Eightfold.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in partner marketing or strategic marketing roles.
• Proven track record of managing successful co-marketing programs.
• Strong analytical skills with experience in utilizing data for decision-making and strategic adjustments.
• Exceptional communication and interpersonal skills, demonstrating an ability to build lasting relationships.
• Proficiency in marketing automation and CRM tools, such as HubSpot, Salesforce, or similar platforms.
• Creative and strategic thinker with an ability to work independently and collaboratively.

Technologies & Tools

This position will utilize a variety of technologies and tools, including marketing automation platforms such as HubSpot and Marketo, Customer Relationship Management (CRM) systems like Salesforce, and analytics tools, including Google Analytics. Proficiency in project management software and collaboration tools (e.g., Asana, Trello, Slack) is also beneficial to facilitate effective communication and project execution within the team and with partners.

Ideal Candidates

The ideal candidates for the Senior Partner Marketing Manager position will possess a blend of strategic and tactical marketing capabilities. They will be highly motivated, results-oriented, and possess exceptional problem-solving skills. Effective leadership and a collaborative spirit are crucial, as this role requires working across various teams and managing multiple projects simultaneously. Candidates should exhibit a strong passion for technology and marketing, along with a commitment to driving mutual growth and success through innovative partnership strategies.