Senior Partner Marketing Manager

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Job Overview

The Senior Partner Marketing Manager at Fivetran will be responsible for devising and executing comprehensive marketing strategies that enhance the company's partnerships within the data integration industry. This role entails collaborating closely with internal teams, including sales and product marketing, as well as external partners to drive growth, develop marketing collateral, and optimize campaigns that engage a broad audience. The incumbent will leverage analytical skills to assess program effectiveness while positioning Fivetran as a leading partner within the technology landscape.

Job Responsibilities

• Develop and implement marketing strategies that support the growth of partner relationships and market penetration.
• Create and manage marketing campaigns tailored to partner promotions and enablement initiatives.
• Conduct market research to identify new partnership opportunities and assess competitive landscapes.
• Collaborate with internal teams to craft compelling content, including case studies, whitepapers, and digital assets.
• Measure and report on partner marketing campaign performance, leveraging data to optimize future efforts.
• Serve as the primary point of contact for partners, ensuring alignment and satisfaction with marketing initiatives.
• Coordinate and host partner-centric events and webinars to enhance engagement and education.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of experience in partner marketing, channel marketing, or a related field.
• Proven track record of successfully managing marketing initiatives and collaboration with partners.
• Strong analytical skills with experience in using marketing analytics tools to drive decisions.
• Excellent communication skills, both verbal and written, with the ability to present ideas clearly.
• Familiarity with CRM software and marketing automation tools, such as Salesforce and HubSpot.

Technologies & Tools

The Senior Partner Marketing Manager will utilize various technologies and tools to facilitate tasks and projects. Key tools include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot, data analytics software to derive insights from marketing campaigns, and content management systems for maintaining digital assets. Familiarity with video conferencing tools for partner engagements and webinars is also essential.

Ideal Candidates

The ideal candidate for this position possesses strong strategic thinking abilities, demonstrating a keen understanding of market dynamics and partner ecosystems. They should exhibit excellent interpersonal skills, fostering relationships that drive collaboration and success. A creative mindset, combined with an analytical approach, will enable the candidate to innovate partner marketing strategies while measuring their impact effectively. The candidate should be self-motivated, highly organized, and comfortable working in a fast-paced environment, exhibiting resilience and adaptability to changing circumstances.