Senior Partner Marketing Manager, MSPs & Events

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Job Overview

The Senior Partner Marketing Manager for Managed Service Providers (MSPs) & Events at GoTo is a pivotal role responsible for driving the marketing strategy and execution for our MSP partners and events. This position entails developing comprehensive marketing campaigns that not only enhance partner engagement but also contribute to the growth of the GoTo ecosystem. The ideal candidate will collaborate closely with cross-functional teams, manage event logistics, and ensure the delivery of high-impact marketing programs designed to attract new partners and elevate the existing relationships.

Job Responsibilities

• Develop and implement strategic marketing plans targeting MSP partners to drive awareness and generate leads.
• Collaborate with sales and product teams to create effective marketing collateral and tools that support partner engagement.
• Manage the planning, execution, and post-event analysis of partner-focused events, webinars, and conferences.
• Analyze market trends and partner feedback to refine marketing strategies and ensure alignment with business goals.
• Foster relationships with key stakeholders and partners to enhance program effectiveness and ensure aligned messaging.
• Monitor marketing performance metrics and provide regular reporting to identify areas of improvement.
• Stay updated on industry changes and competitor activities to maintain competitive positioning in marketing programs.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• At least 5 years of experience in partner marketing or marketing management, preferably in the technology sector.
• Proven track record of developing and executing successful marketing strategies targeted at B2B partners.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Excellent communication and presentation skills, with proficiency in developing persuasive messaging for diverse audiences.
• Experience with digital marketing tools and marketing automation platforms.
• Strong analytical skills with the ability to leverage data to inform decision-making.

Technologies & Tools

The Senior Partner Marketing Manager will utilize various technologies and tools to effectively manage campaigns and events. Key platforms include marketing automation tools such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and analytics tools such as Google Analytics for performance tracking. Proficiency in virtual event platforms and collaboration tools such as Zoom, Microsoft Teams, and Asana will also be essential to manage projects and facilitate communication across teams.

Ideal Candidates

The ideal candidate will demonstrate a strong ability to think strategically while executing tactically, showing a blend of creativity and analytical skills. They will possess a deep understanding of partner ecosystems and have a passion for driving marketing initiatives that resonate with target audiences. Candidates should be proactive, have a strong sense of accountability, and work collaboratively across departments. Excellent interpersonal skills and the ability to adapt to a fast-paced environment will further enhance their ability to excel in this role.