Senior Partner Marketing Manager, Programs

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Written by AI from the job title and company, not by Maryland Works, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Partner Marketing Manager, Programs at Maryland Works is responsible for developing and executing strategic marketing programs that effectively engage and support partners across varying initiatives. This role requires collaboration across departments to create integrated marketing plans that leverage partner resources, drive brand awareness, and ultimately contribute to business growth. The ideal candidate will have a strong understanding of partner marketing, an ability to analyze market trends, and the capacity to manage multiple projects simultaneously while ensuring strong partner relationships.

Job Responsibilities

• Develop and implement comprehensive partner marketing strategies to enhance collaboration and achieve shared objectives.
• Manage the planning, execution, and optimization of marketing programs targeting key partner segments.
• Conduct market research to identify trends and partner needs, translating insights into actionable marketing tactics.
• Collaborate with cross-functional teams to produce co-branded marketing materials and resources.
• Analyze campaign performance metrics and prepare detailed reports to inform future initiatives.
• Foster and maintain productive relationships with internal stakeholders and external partners.
• Lead training sessions and presentations for partner teams regarding product updates and promotions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in partner marketing or a related marketing function.
• Demonstrated ability to develop and manage successful marketing programs and campaigns.
• Strong analytical skills with proficiency in performance metrics and data-driven marketing strategies.
• Exceptional communication and interpersonal skills, with a knack for relationship-building.
• Ability to manage multiple projects and work in a fast-paced environment.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Senior Partner Marketing Manager, Programs utilizes a range of technologies and tools to facilitate successful marketing initiatives. This includes marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, and analytics tools such as Google Analytics. Proficiency in project management software such as Trello or Asana may also be required to track progress and manage team collaborations effectively.

Ideal Candidates

Ideal candidates for the Senior Partner Marketing Manager, Programs role are proactive, innovative thinkers who thrive in collaborative environments. They possess strong leadership skills, can navigate complex organizational structures, and demonstrate a keen ability to influence and engage partners. An inclination towards continuous learning, a passion for marketing, and the capability to adapt to changing market dynamics are also essential traits.