Senior Partner Marketing Manager (Remote, USA)

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Written by AI from the job title and company, not by Grafana Labs, so some details may not match this job. The employer's own page has the real description.

Overview

Grafana Labs is seeking a highly motivated and experienced Senior Partner Marketing Manager to join our dynamic marketing team. This remote role will be pivotal in developing and executing strategic marketing initiatives aimed at our partners, enhancing partner engagement, and driving growth. The successful candidate will work collaboratively with cross-functional teams to ensure that our partner marketing strategies align with Grafana Labs’ overall business objectives, fostering long-term relationships that contribute to mutual success.

Job Responsibilities

• Develop and implement comprehensive partner marketing strategies that drive engagement and revenue growth.
• Create and manage go-to-market plans for partner programs and offerings, ensuring alignment with product launches.
• Conduct market research to identify new opportunities and insights for partner-focused initiatives.
• Collaborate with sales, product management, and engineering teams to ensure partners have the necessary tools and resources for success.
• Build and nurture relationships with key partners to produce co-marketing campaigns, joint sales initiatives, and promotional activities.
• Analyze performance metrics and ROI for partner marketing campaigns, providing recommendations for continuous improvement.
• Oversee the creation of partner marketing collateral, including presentations, case studies, and promotional materials.
• Manage partner events, webinars, and workshops to educate partners about upcoming products and marketing opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• A minimum of 5 years of experience in partner marketing, channel marketing, or equivalent roles in a technology-focused environment.
• Proven track record of developing and executing successful marketing strategies that elevate partner engagement.
• Strong analytical skills with the ability to assess program performance and derive actionable insights.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience in managing complex projects with cross-functional teams in a remote work environment.
• Proficient in using marketing automation tools, CRM systems, and analytics platforms.

Technologies & Tools

In this role, the Senior Partner Marketing Manager will leverage various technologies and tools essential for effective marketing operations. These include CRM systems such as Salesforce, marketing automation platforms like HubSpot and Marketo, project management tools including Asana or Trello, and analytics solutions such as Google Analytics. Familiarity with business intelligence tools will also be advantageous for campaign performance assessment and reporting.

Ideal Candidates

The ideal candidates for this position will possess a blend of strategic thinking and creative problem-solving skills. They should be self-motivated, with a proactive attitude toward driving results. The ability to collaborate effectively across teams and build relationships is crucial in this role. Candidates should also demonstrate adaptability in a fast-paced environment, a passion for technology, and a genuine interest in fostering successful partnerships that contribute to business growth.