Senior Partner Marketing Manager

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Written by AI from the job title and company, not by Rocket Software, so some details may not match this job. The employer's own page has the real description.

Position Overview

Rocket Software is seeking a highly experienced Senior Partner Marketing Manager to lead our partner marketing initiatives. This role is pivotal in developing and executing strategic marketing plans that enhance our relationships with partners and drive mutual growth. The candidate will engage with cross-functional teams to optimize marketing efforts, support partner training programs, and coordinate promotional campaigns, thereby ensuring partners are fully equipped to effectively represent Rocket Software's solutions in the market.

Job Responsibilities

• Develop and implement comprehensive marketing strategies tailored for partner relationships.
• Collaborate with sales and product teams to identify key partner opportunities and align marketing efforts.
• Design and execute co-marketing campaigns, events, and promotional materials to effectively promote partner offerings.
• Measure and analyze the performance of partner marketing campaigns and adjust strategies accordingly.
• Provide training and resources to partners to improve their marketing capabilities and engagement.
• Create and manage budgets for partner marketing activities, ensuring optimal allocation of resources.
• Work closely with stakeholders to gather feedback and continually innovate marketing practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• 5+ years of experience in partner marketing or channel marketing roles, preferably in the technology sector.
• Proven track record of developing successful marketing programs and strategies that drive partner engagement.
• Strong project management skills with ability to manage multiple initiatives simultaneously.
• Expertise in digital marketing, content marketing, and social media strategies.
• Exceptional communication and interpersonal skills, with an aptitude for relationship-building.
• Experience with analytics tools and marketing automation platforms is preferred.

Technologies & Tools

The Senior Partner Marketing Manager will utilize a variety of technologies and tools to execute their duties effectively. These include customer relationship management (CRM) systems like Salesforce, marketing automation platforms such as HubSpot or Marketo, data analytics tools for performance tracking, and collaboration software like Slack and Zoom. Familiarity with web analytics tools and content management systems will also be beneficial in this role.

Ideal Candidates

The ideal candidate for the Senior Partner Marketing Manager position at Rocket Software is a proactive and strategic thinker with a strong passion for technology and partnership dynamics. They should exhibit excellent problem-solving skills, a collaborative spirit, and the ability to thrive in a fast-paced environment. A results-driven mindset with a focus on continuous improvement and innovation is essential, along with a strong ability to communicate effectively across diverse teams and stakeholders. Previous experience in fostering successful partner relationships will be highly valued.