Senior Partner Marketing Manager (USA Only - 100% Remote)

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Overview

The Senior Partner Marketing Manager at Close will play a pivotal role in driving the growth and success of our partner ecosystem. This position entails the strategic development and execution of marketing initiatives that promote our partnerships while ensuring alignment with overall business objectives. The successful candidate will collaborate closely with sales, marketing, and product teams to craft compelling programs and communications aimed at elevating partner engagement, acquisition, and retention. This is a 100% remote role, allowing you to work from anywhere in the USA, and is ideal for a seasoned marketer who possesses a deep understanding of partner ecosystems and channel marketing strategies.

Job Responsibilities

• Develop and implement comprehensive partner marketing strategies that drive awareness and adoption of Close’s products through partnerships.
• Collaborate with cross-functional teams to define partner marketing goals and KPIs, and measure success against defined metrics.
• Create engaging content and marketing assets tailored for partner channels, including case studies, presentations, and social media campaigns.
• Plan and execute partner-facing events, webinars, and training sessions to enhance partner knowledge and engagement.
• Manage and optimize our partner portal to ensure partners have access to the latest tools, resources, and support they need to succeed.
• Establish and maintain strong relationships with key stakeholders in partner organizations to foster collaboration and drive joint marketing initiatives.
• Conduct market research and analyze competitive positioning to identify new partnership opportunities and enhancements to existing programs.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
• A minimum of 5-7 years of experience in partner or channel marketing, with a proven track record of success in a senior marketing role.
• Strong understanding of marketing principles, strategies, and best practices, particularly in a B2B context.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and presentations for diverse audiences.
• Proven ability to manage multiple projects simultaneously, demonstrating exceptional organizational and prioritization skills.
• Experience using CRM and marketing automation tools, preferably HubSpot or Salesforce.
• Strong analytical skills with the ability to derive insights from data and adjust strategies accordingly.

Technologies & Tools

The Senior Partner Marketing Manager will utilize a variety of technologies and tools to effectively manage partner relationships and marketing initiatives. Proficiency in CRM systems such as Salesforce and marketing automation platforms like HubSpot is crucial. Familiarity with data analytics tools (e.g., Google Analytics) will be essential to track and measure the success of marketing programs. Additional tools may include collaboration platforms (e.g., Slack, Asana) for project management and communication purposes.

Ideal Candidates

The ideal candidate for the Senior Partner Marketing Manager position will possess a strategic mindset coupled with a creative approach to problem-solving. Successful candidates will demonstrate a strong ability to build relationships and communicate effectively, fostering a sense of collaboration across teams and with partners. They should be data-driven, able to make informed decisions based on analytics, and flexible enough to adapt to the rapidly evolving partner ecosystem. Initiative, self-motivation, and a passion for marketing will further enhance a candidate's fit for this role.