Senior Partner Product Marketing Manager

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Job Overview

The Senior Partner Product Marketing Manager at Sumo Logic will play a critical role in driving the go-to-market strategies of our partner ecosystem. This position involves close collaboration with product management, sales, and partner teams to ensure that Sumo Logic's product offerings are effectively positioned and communicated to strategic partners. The manager will lead marketing initiatives aimed at fostering partner relationships, enhancing product adoption, and achieving shared business objectives. The ideal candidate will combine expert marketing acumen with a deep understanding of the tech landscape to successfully advocate for our products and drive incremental revenue through partnership channels.

Job Responsibilities

• Develop and execute partner-focused marketing strategies to align with overall business goals.
• Create compelling product marketing collateral, including presentations, datasheets, and case studies tailored for partners.
• Collaborate with product management to define and articulate product value propositions for partner audiences.
• Manage partner webinars, workshops, and training sessions to enhance partner knowledge and engagement.
• Conduct market research and competitive analysis to inform marketing strategies and product offerings.
• Track and analyze the effectiveness of marketing initiatives and partner performance metrics.
• Serve as the primary liaison between Sumo Logic and key partners for marketing-related initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of product marketing experience, ideally in SaaS or technology environments.
• Strong understanding of B2B marketing processes and partner ecosystems.
• Demonstrated experience collaborating with product and sales teams to achieve strategic goals.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in data analysis and performance metrics to assess marketing effectiveness.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.

Technologies & Tools

The Senior Partner Product Marketing Manager will utilize various technologies and tools to streamline marketing efforts, including CRM software (such as Salesforce), marketing automation platforms (such as HubSpot or Marketo), analytics tools (such as Google Analytics), and project management software (such as Asana or Trello). Familiarity with content management systems (CMS) and design tools (such as Adobe Creative Suite) will also be beneficial in creating engaging marketing deliverables.

Ideal Candidates

Ideal candidates for the Senior Partner Product Marketing Manager role possess a combination of creativity, strategic thinking, and technical expertise. They should exhibit a proactive approach to problem-solving, coupled with a strong sense of ownership and accountability for their work. An aptitude for building strong relationships, both internally and externally, is crucial for success in this role. Moreover, a passion for technology and a keen interest in market trends will enable candidates to effectively position Sumo Logic's offerings and foster impactful partnerships.