Senior Performance Marketing Manager

About this kind of role

What a Senior Performance Marketing Manager usually does. The employer's own details are in the listing.

Typically does: A Senior Performance Marketing Manager plans and executes digital marketing campaigns focused on measurable results, such as lead generation or sales. This role involves managing budgets, analyzing campaign performance, and optimizing strategies to maximize return on investment. Responsibilities often include A/B testing, keyword research, and collaborating with creative and analytics teams. The manager will also typically report on campaign progress and provide data-driven recommendations.

Tools and skills: Proficiency in platforms like Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software is essential, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and experience in optimizing digital advertising campaigns typically thrive in this role.