Senior Performance Marketing Manager, Paid Social

About this kind of role

What a Senior Performance Marketing Manager, Paid Social usually does. The employer's own details are in the listing.

Typically does: A Senior Performance Marketing Manager, Paid Social, develops and executes paid social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn. This role involves managing budgets, analyzing campaign performance, and optimizing strategies to maximize return on investment. Responsibilities include audience targeting, ad creative testing, and reporting on key metrics to stakeholders. The manager will also likely mentor junior team members and contribute to broader marketing strategies.

Tools and skills: Proficiency in social media advertising platforms, data analytics tools (like Google Analytics), A/B testing software, and strong skills in data analysis, campaign optimization, and budget management are essential.

Good fit for: Individuals with a strong analytical mindset, a passion for social media, and experience in driving measurable results through paid advertising typically excel in this role.