Senior Performance Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Shopify, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Performance Marketing Manager, Paid Social at Shopify will lead the strategic development and execution of paid social media campaigns aimed at driving brand recognition, customer acquisition, and revenue growth. This individual will collaborate cross-functionally to align marketing objectives with business goals, utilizing data-driven insights to optimize campaigns. With a strong focus on ROI and performance metrics, the Senior Performance Marketing Manager will navigate the evolving landscape of social media, ensuring that Shopify remains at the forefront of digital marketing excellence.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to achieve defined marketing goals.
• Analyze campaign performance data to optimize spending and improve ROI across various platforms.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences.
• Conduct A/B testing to assess and refine campaign strategies for improved performance.
• Stay abreast of industry trends, platform updates, and competitive landscape to inform marketing strategies.
• Manage and mentor junior marketing staff to foster skill development and a high-performing team.
• Prepare detailed performance reports and presentations for stakeholders, highlighting key insights and actionable recommendations.
• Coordinate cross-functional projects with product, sales, and customer service teams to ensure alignment in initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in performance marketing with a strong emphasis on paid social channels.
• Proven track record of managing large-scale campaigns and driving measurable results.
• Expertise in tools such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads, and Google Analytics.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent communication and presentation skills, with experience in stakeholder engagement.
• Ability to work in a fast-paced environment, managing multiple projects and deadlines effectively.

Technologies & Tools

The Senior Performance Marketing Manager will utilize a variety of technologies and tools to enhance campaign effectiveness. This includes social media management software such as Hootsuite or Sprout Social, analytics tools like Google Analytics and Facebook Analytics for performance tracking, and project management platforms such as Asana or Trello for team collaboration. Familiarity with CRM systems like Salesforce may also be advantageous.

Ideal Candidates

Ideal candidates for this position will possess a strong blend of creative thinking and analytical skills, allowing them to devise innovative marketing strategies while maintaining a keen focus on performance metrics. They should be adaptable and open to learning, embracing the fast-changing nature of social media marketing. Strong interpersonal skills and the ability to work collaboratively within a dynamic team environment are essential, as is a proactive approach to problem-solving and a results-oriented mindset that prioritizes business objectives.